Digital Adoption Trial 2

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  "date": "2026-01-06T13:16:56Z",
  "id": "000668-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-029a8d",
  "parties": [
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        "countryName": "United Kingdom",
        "locality": "London",
        "region": "UK",
        "streetAddress": "Old Admiralty Building, Whitehall"
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      "contactPoint": {
        "email": "CommercialResearchandConsultancy@businessandtrade.gov.uk"
      },
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      "identifier": {
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    "description": "The Department for Business and Trade (DBT) are keen to help small and medium-sized enterprises (SMEs) become more productive by increasing their levels of digital adoption.",
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        "description": "The Department for Business and Trade (DBT) are keen to help small and medium-sized enterprises (SMEs) become more productive by increasing their levels of digital adoption.\nDBT want to undertake a second recruitment trial and advice trial project, to assess the effectiveness of different advisory approaches and recruitment strategies.\u202f\nDBT will run a recruitment trial and an advice trial. Trials will test solutions to key motivational and capability barriers (e.g. lack of urgency, risk aversion, lack of awareness and knowledge). Taking lessons from previous programmes, we are keen to deliver these trials regionally, recognising local networks, trusted intermediaries and a better understanding of local issues facing SMEs. These regions will likely be at the Mayoral Combined Authority (MCA) level.\nDBT has selected a delivery partner for this project. \u2018Delivery partner\u2019 refers to the local authority that will deliver the advice as part of the advice trial and the recruitment methods, as part of the recruitment trial.",
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    "title": "Digital Adoption Trial 2"
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}