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Nutrient Profile Modelling (NPM) reporting

Agriculture and Horticulture Development Board

Buyer Contact Info

Buyer Name: Agriculture and Horticulture Development Board

Buyer Address: Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, United Kingdom

Contact Email: procurement@ahdb.org.uk

Status
complete
Procedure
direct
Value
41666.0 GBP
Published
09 Jan 2026, 10:01
Deadline
n/a
Contract Start
09 Jan 2026, 00:00
Contract End
12 Oct 2026, 22:59
Category
n/a
CPV
85140000 - Miscellaneous health services
Region
n/a
Awarded To
Nutrient Talent
Official Source
Open Find a Tender

Description

AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Awards

Award Title: Nutrient Profile Modelling

Raw Notice JSON

Expand raw payload
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