BTA2176 - Search engine optimization Marketing for VB and VW Web

{
  "awards": [
    {
      "id": "003459-2026-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-171480",
          "name": "8 Million Stories Ltd"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 2
      },
      {
        "id": "2",
        "measure": "smeBids",
        "relatedLot": "1",
        "value": 1
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-114781",
    "name": "VisitBritain/VisitEngland"
  },
  "contracts": [
    {
      "awardID": "003459-2026-1",
      "dateSigned": "2025-11-26T00:00:00Z",
      "id": "003459-2026-1",
      "status": "active",
      "value": {
        "amount": 667925.0,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-01-15T12:31:17Z",
  "id": "003459-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-060691",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "region": "UKI3",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org",
        "name": "Procurement Team"
      },
      "details": {
        "buyerProfile": "https://www.visitbritain.org/",
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Tourism",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.visitbritain.org/"
      },
      "id": "GB-FTS-114781",
      "identifier": {
        "legalName": "VisitBritain/VisitEngland"
      },
      "name": "VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Edinburgh,",
        "postalCode": "EH1 2AS",
        "region": "UK",
        "streetAddress": "5 Rutland Square"
      },
      "contactPoint": {
        "email": "robin@8ms.com"
      },
      "details": {
        "scale": "sme",
        "url": "https://8ms.com/"
      },
      "id": "GB-FTS-171480",
      "identifier": {
        "id": "SC430348",
        "legalName": "8 Million Stories Ltd"
      },
      "name": "8 Million Stories Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org"
      },
      "details": {
        "url": "https://www.visitbritain.com/en"
      },
      "id": "GB-FTS-148655",
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "reviewBody",
        "reviewContactPoint"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Information technology services",
      "id": "72222300",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland\u2019s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.",
    "id": "BTA2176",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Information technology services",
            "id": "72222300",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKM"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "65",
              "name": "Technical",
              "type": "quality"
            },
            {
              "description": "10",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "25",
              "type": "price"
            }
          ]
        },
        "description": "Further Competition under the Crown\u003cbr/\u003eCommercial Services RM6124 Communications Marketplace Dynamic\u003cbr/\u003ePurchasing System (DPS).",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Further Competition under the Crown\u003cbr/\u003eCommercial Services RM6124 Communications Marketplace Dynamic\u003cbr/\u003ePurchasing System (DPS).",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "BTA2176 - Search engine optimization Marketing for VB and VW Web"
  }
}