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Media and Creative Services

Crown Commercial Service

Buyer Contact Info

Buyer Name: Crown Commercial Service

Buyer Address: 9th Floor, The Capital, Old Hall Street, Liverpool, UKD72, L3 9PP, United Kingdom

Contact Email: supplier@crowncommercial.gov.uk

Contact Telephone: +44 3454102222

Status
complete
Procedure
open
Value
1500000000.0 GBP
Published
15 Jan 2026, 15:09
Deadline
n/a
Contract Start
18 Dec 2025, 00:00
Contract End
14 Jun 2030, 22:59
Category
n/a
CPV
79340000 - Advertising and marketing services
Region
n/a
Awarded To
WAVEMAKER LIMITED, Kinetic Worldwide Limited, OMD Group Limited, DIGITAL UNLIMITED GROUP, Havas UK Limited, M&C Saatchi (UK) Limited
Official Source
Open Find a Tender

Description

Crown Commercial Service, as the Authority, has put in place an agreement providing marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement is the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. The framework has been established as follows: Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period. Lots 3, and 7: 4 years.

Linked Documents

Other Documents (8)

Opportunity Context

Lots

Lot 1 Status: complete

Lot 2 Status: complete

Lot 3 Status: complete

Lot 7 Status: complete

Documents

Document Description: Not published

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            },
            {
              "description": "Advertising campaign services",
              "id": "79341400",
              "scheme": "CPV"
            },
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            },
            {
              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            },
            {
              "description": "Radio services",
              "id": "92210000",
              "scheme": "CPV"
            },
            {
              "description": "Television services",
              "id": "92220000",
              "scheme": "CPV"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-04078547",
          "name": "WAVEMAKER LIMITED"
        }
      ]
    },
    {
      "id": "2",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            },
            {
              "description": "Advertising campaign services",
              "id": "79341400",
              "scheme": "CPV"
            },
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            },
            {
              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            },
            {
              "description": "Radio services",
              "id": "92210000",
              "scheme": "CPV"
            },
            {
              "description": "Television services",
              "id": "92220000",
              "scheme": "CPV"
            }
          ],
          "id": "2",
          "relatedLot": "2"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "2"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-01827251",
          "name": "Kinetic Worldwide Limited"
        }
      ]
    },
    {
      "id": "3",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            },
            {
              "description": "Advertising campaign services",
              "id": "79341400",
              "scheme": "CPV"
            },
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            },
            {
              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            },
            {
              "description": "Radio services",
              "id": "92210000",
              "scheme": "CPV"
            },
            {
              "description": "Television services",
              "id": "92220000",
              "scheme": "CPV"
            }
          ],
          "id": "3",
          "relatedLot": "3"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "3"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-02078820",
          "name": "OMD Group Limited"
        }
      ]
    },
    {
      "id": "4",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            },
            {
              "description": "Advertising campaign services",
              "id": "79341400",
              "scheme": "CPV"
            },
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            },
            {
              "description": "Radio and television services",
              "id": "92200000",
              "scheme": "CPV"
            },
            {
              "description": "Radio services",
              "id": "92210000",
              "scheme": "CPV"
            },
            {
              "description": "Television services",
              "id": "92220000",
              "scheme": "CPV"
            }
          ],
          "id": "7",
          "relatedLot": "7"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "7"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-00210505",
          "name": "DIGITAL UNLIMITED GROUP"
        },
        {
          "id": "GB-COH-02821174",
          "name": "Havas UK Limited"
        },
        {
          "id": "GB-COH-03003693",
          "name": "M\u0026C Saatchi (UK) Limited"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-PPON-PBZB-4962-TVLR",
    "name": "Crown Commercial Service"
  },
  "contracts": [
    {
      "aboveThreshold": true,
      "awardID": "1",
      "dateSigned": "2025-12-08T00:00:00+00:00",
      "documents": [
        {
          "description": "Customer List",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10384",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10384"
        },
        {
          "description": "Redacted Framework Award Form",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10388",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10388"
        },
        {
          "datePublished": "2026-01-15T15:09:05Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "003578-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/003578-2026"
        }
      ],
      "id": "1",
      "period": {
        "endDate": "2030-06-14T23:59:59+01:00",
        "startDate": "2025-12-18T00:00:00+00:00"
      },
      "status": "active",
      "value": {
        "amount": 1500000000.0,
        "amountGross": 1800000000.0,
        "currency": "GBP"
      }
    },
    {
      "aboveThreshold": true,
      "awardID": "2",
      "dateSigned": "2025-12-08T00:00:00+00:00",
      "documents": [
        {
          "description": "Customer List",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10386",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10386"
        },
        {
          "description": "Redacted Framework Award Form",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10390",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10390"
        },
        {
          "datePublished": "2026-01-15T15:09:05Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "003578-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/003578-2026"
        }
      ],
      "id": "2",
      "period": {
        "endDate": "2030-06-14T23:59:59+01:00",
        "startDate": "2025-12-18T00:00:00+00:00"
      },
      "status": "active",
      "value": {
        "amount": 20000000.0,
        "amountGross": 24000000.0,
        "currency": "GBP"
      }
    },
    {
      "aboveThreshold": true,
      "awardID": "3",
      "dateSigned": "2025-12-08T00:00:00+00:00",
      "documents": [
        {
          "description": "Customer List",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10385",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10385"
        },
        {
          "description": "Redacted Framework Award Form",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10387",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10387"
        },
        {
          "datePublished": "2026-01-15T15:09:05Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "003578-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/003578-2026"
        }
      ],
      "id": "3",
      "period": {
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        "startDate": "2025-12-18T00:00:00+00:00"
      },
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        "amount": 20000000.0,
        "amountGross": 24000000.0,
        "currency": "GBP"
      }
    },
    {
      "aboveThreshold": true,
      "awardID": "4",
      "dateSigned": "2025-12-08T00:00:00+00:00",
      "documents": [
        {
          "description": "Customer List",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10383",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10383"
        },
        {
          "description": "Redacted Framework Award Form",
          "documentType": "contractSigned",
          "format": "application/octet-stream",
          "id": "A-10389",
          "url": "https://www.find-tender.service.gov.uk/Notice/Attachment/A-10389"
        },
        {
          "datePublished": "2026-01-15T15:09:05Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "003578-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/003578-2026"
        }
      ],
      "id": "4",
      "period": {
        "endDate": "2030-01-14T23:59:59+00:00",
        "startDate": "2025-12-18T00:00:00+00:00"
      },
      "status": "active",
      "value": {
        "amount": 50000000.0,
        "amountGross": 60000000.0,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-01-15T15:09:05Z",
  "id": "003578-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0502d0",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Liverpool",
        "postalCode": "L3 9PP",
        "region": "UKD72",
        "streetAddress": "9th Floor, The Capital, Old Hall Street"
      },
      "contactPoint": {
        "email": "supplier@crowncommercial.gov.uk",
        "telephone": "+44 3454102222"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://www.gov.uk/ccs"
      },
      "id": "GB-PPON-PBZB-4962-TVLR",
      "identifier": {
        "id": "PBZB-4962-TVLR",
        "scheme": "GB-PPON"
      },
      "name": "Crown Commercial Service",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 9ET",
        "region": "UKI44",
        "streetAddress": "Sea Containers"
      },
      "contactPoint": {
        "email": "Governmentresponse.London@wmglobal.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "url": "https://wavemakerglobal.com",
        "vcse": false
      },
      "id": "GB-COH-04078547",
      "identifier": {
        "id": "04078547",
        "scheme": "GB-COH"
      },
      "name": "WAVEMAKER LIMITED",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 9GL",
        "region": "UKI44",
        "streetAddress": "18 Upper Ground"
      },
      "contactPoint": {
        "email": "WPPMediaUKGov@wppmedia.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-01827251",
      "identifier": {
        "id": "01827251",
        "scheme": "GB-COH"
      },
      "name": "Kinetic Worldwide Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 0SW",
        "region": "UKI44",
        "streetAddress": "Bankside 3, 90-100 Southwark Street"
      },
      "contactPoint": {
        "email": "mgomdgovernment@manninggottliebomd.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-02078820",
      "identifier": {
        "id": "02078820",
        "scheme": "GB-COH"
      },
      "name": "OMD Group Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "W1F 9AF",
        "region": "UKI32",
        "streetAddress": "7-11 Lexington Street"
      },
      "contactPoint": {
        "email": "governmenttenders@unlimitedgroup.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-00210505",
      "identifier": {
        "id": "00210505",
        "scheme": "GB-COH"
      },
      "name": "DIGITAL UNLIMITED GROUP",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Maidstone",
        "postalCode": "ME16 9NT",
        "region": "UKJ46",
        "streetAddress": "Havas House Hermitage Court"
      },
      "contactPoint": {
        "email": "havasnb@havas.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-02821174",
      "identifier": {
        "id": "02821174",
        "scheme": "GB-COH"
      },
      "name": "Havas UK Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "W1F 9EE",
        "region": "UKI32",
        "streetAddress": "36 Golden Square"
      },
      "contactPoint": {
        "email": "new.business@mcsaatchi.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-03003693",
      "identifier": {
        "id": "03003693",
        "scheme": "GB-COH"
      },
      "name": "M\u0026C Saatchi (UK) Limited",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "coveredBy": [
      "GPA",
      "CPTPP"
    ],
    "description": "Crown Commercial Service, as the Authority, has put in place an\nagreement providing marketing and communication services to\nbe used by Central Government Departments and all other UK Public\nSector Bodies, including Local Authorities, Health, Police, Fire and\nRescue, Education and Devolved Administrations. This commercial\nagreement is the recommended vehicle for all Media and\nCreative Services required by UK Central Government Departments.\nThis includes but is not limited to:\n- media strategy, planning and buying\n- creative strategy and ideation\n- content production and fulfilment\n- marketing events\n- strategic advice, media auditing and assurance services that support\nthe running of marketing and communications campaigns.\nThe framework has been established as follows:\nLot 1 and Lot 2: for 4 years and 6 months which includes an initial 6\nmonth non-trading mobilisation period.\nLots 3, and 7: 4 years.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "RM6364",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      },
      {
        "id": "2",
        "status": "complete"
      },
      {
        "id": "3",
        "status": "complete"
      },
      {
        "id": "7",
        "status": "complete"
      }
    ],
    "participationFees": [
      {
        "description": "See Framework Schedule 5 (Management Charges and Information)\nof the framework contract documents within the tender documents.",
        "id": "ocds-h6vhtk-0502d0",
        "relativeValue": {
          "monetaryValue": "award",
          "proportion": 0.01
        },
        "type": [
          "win"
        ]
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "techniques": {
      "frameworkAgreement": {
        "buyerCategories": "Please refer to attachment RM6364 Media and Creative Services -\nCustomer List.",
        "description": "Refer to Framework Schedule 7 (Call-Off Award Procedure) for details\nof the competitive selection processes for the award of contracts\nunder this framework.",
        "method": "withAndWithoutReopeningCompetition",
        "type": "open"
      },
      "hasFrameworkAgreement": true
    },
    "title": "Media and Creative Services"
  }
}