Buyer Name: Agriculture and Horticulture Development Board
Buyer Address: Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, United Kingdom
Contact Name: Sarah Waters
Contact Email: procurement@ahdb.org.uk
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Buyer Contact Info
Status
complete
complete
Procedure
direct
direct
Value
78703.0 GBP
78703.0 GBP
Published
20 Jan 2026, 10:46
20 Jan 2026, 10:46
Deadline
n/a
n/a
Contract Start
31 Mar 2026, 23:00
31 Mar 2026, 23:00
Contract End
31 Mar 2027, 22:59
31 Mar 2027, 22:59
Category
n/a
n/a
CPV
79342100 - Direct marketing services
79342100 - Direct marketing services
Region
n/a
n/a
Awarded To
ASDA STORES LIMITED, Tesco, Morrisons Groceries, Sainsburys Supermarkets, Waitrose Limited, CO-OP WHOLESALE LIMITED, ALDI Supermarket, Lidl, Marks and Spencer
ASDA STORES LIMITED, Tesco, Morrisons Groceries, Sainsburys Supermarkets, Waitrose Limited, CO-OP WHOLESALE LIMITED, ALDI Supermarket, Lidl, Marks and Spencer
Official Source
Open Find a Tender
Open Find a Tender
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Documents
Document Description: Not published
Awards
Award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Raw Notice JSON
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"streetAddress": "Waterside House, 35 North Wharf Road"
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"description": "To promote AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase. Key\ncampaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef\nWeek \u0026 positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:\nRecipe static and tear off leaflets, aisle fins and flags \u0026 other in fixture promotion, Digital promotion mechanics\n(banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers\nactivity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This\nactivity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to\npurchase",
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"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
}
],
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"procurementMethodRationale": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns. The STA covered 9 contracts.",
"procurementMethodRationaleClassifications": [
{
"id": "urgency"
}
],
"riskDetails": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house\nteams. We have chosen to support larger food retailers to increase visibility for our campaigns",
"status": "complete",
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase."
}
}