Buyer Name: Agriculture and Horticulture Development Board
Buyer Address: Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, United Kingdom
Contact Email: procurement@ahdb.org.uk
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Buyer Contact Info
Status
complete
complete
Procedure
direct
direct
Value
78703.0 GBP
78703.0 GBP
Published
21 Jan 2026, 11:13
21 Jan 2026, 11:13
Deadline
n/a
n/a
Contract Start
31 Mar 2026, 23:00
31 Mar 2026, 23:00
Contract End
31 Mar 2027, 22:59
31 Mar 2027, 22:59
Category
n/a
n/a
CPV
79342100 - Direct marketing services
79342100 - Direct marketing services
Region
n/a
n/a
Awarded To
ASDA STORES LIMITED, Tesco, Morrisons Groceries, Sainsburys Supermarkets, Waitrose Limited, CO-OP WHOLESALE LIMITED, ALDI Supermarket, Lidl, Marks and Spencer
ASDA STORES LIMITED, Tesco, Morrisons Groceries, Sainsburys Supermarkets, Waitrose Limited, CO-OP WHOLESALE LIMITED, ALDI Supermarket, Lidl, Marks and Spencer
Official Source
Open Find a Tender
Open Find a Tender
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Awards
Award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Award Title: AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Raw Notice JSON
Expand raw payload
{
"awards": [
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "1",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-00464777",
"name": "ASDA STORES LIMITED"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "2",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-00445790",
"name": "Tesco"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "3",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-09223090",
"name": "Morrisons Groceries"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "4",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-03261722",
"name": "Sainsburys Supermarkets"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "5",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-00099405",
"name": "Waitrose Limited"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase.",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "6",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-04801081",
"name": "CO-OP WHOLESALE LIMITED"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "7",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-02333320",
"name": "ALDI Supermarket"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "8",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-02816429",
"name": "Lidl"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
},
{
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2027-03-31T23:59:59+01:00",
"startDate": "2026-04-01T00:00:00+01:00"
},
"date": "2026-01-21T00:00:00Z",
"documents": [
{
"datePublished": "2026-01-21T11:13:30Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "005180-2026",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/005180-2026"
}
],
"id": "9",
"items": [
{
"additionalClassifications": [
{
"description": "Direct marketing services",
"id": "79342100",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2026-02-02T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-COH-00214436",
"name": "Marks and Spencer"
}
],
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase",
"value": {
"amount": 78703,
"amountGross": 94444,
"currency": "GBP"
}
}
],
"buyer": {
"id": "GB-PPON-PBHX-8363-MBBV",
"name": "Agriculture and Horticulture Development Board"
},
"date": "2026-01-21T11:13:30Z",
"id": "005180-2026",
"initiationType": "tender",
"language": "en",
"ocid": "ocds-h6vhtk-0609a0",
"parties": [
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Coventry",
"postalCode": "CV3 4PE",
"region": "UKG13",
"streetAddress": "Middlemarch Business Park, Siskin Parkway East"
},
"contactPoint": {
"email": "procurement@ahdb.org.uk"
},
"details": {
"classifications": [
{
"description": "Public authority - central government",
"id": "publicAuthorityCentralGovernment",
"scheme": "UK_CA_TYPE"
}
],
"url": "http://www.ahdb.org.uk"
},
"id": "GB-PPON-PBHX-8363-MBBV",
"identifier": {
"id": "PBHX-8363-MBBV",
"scheme": "GB-PPON"
},
"name": "Agriculture and Horticulture Development Board",
"roles": [
"buyer"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Leeds",
"postalCode": "LS11 5AD",
"region": "UKE42",
"streetAddress": "Asda House, South Bank, Great Wilson Street"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-00464777",
"identifier": {
"id": "00464777",
"scheme": "GB-COH"
},
"name": "ASDA STORES LIMITED",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Welwyn Garden City",
"postalCode": "AL7 1GA",
"region": "UKH23",
"streetAddress": "Tesco House, Shire Park, Kestrel Way"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"url": "https://www.example.com",
"vcse": false
},
"id": "GB-COH-00445790",
"identifier": {
"id": "00445790",
"scheme": "GB-COH"
},
"name": "Tesco",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Bradford",
"postalCode": "BD3 7DL",
"region": "UKE41",
"streetAddress": "Hilmore House, Gain Lane"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"url": "https://www.example.com",
"vcse": false
},
"id": "GB-COH-09223090",
"identifier": {
"id": "09223090",
"scheme": "GB-COH"
},
"name": "Morrisons Groceries",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "EC1M 6HA",
"region": "UKI43",
"streetAddress": "33 Charterhouse Street"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"url": "https://www.example.com/.",
"vcse": false
},
"id": "GB-COH-03261722",
"identifier": {
"id": "03261722",
"scheme": "GB-COH"
},
"name": "Sainsburys Supermarkets",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "SW1V 2QQ",
"region": "UKI32",
"streetAddress": "1 Drummond Gate, Pimlico"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-00099405",
"identifier": {
"id": "00099405",
"scheme": "GB-COH"
},
"name": "Waitrose Limited",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "N20 0YZ",
"region": "UKI71",
"streetAddress": "2 Mountview Court, 310 Friern Barnet Lane Whetstone"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-04801081",
"identifier": {
"id": "04801081",
"scheme": "GB-COH"
},
"name": "CO-OP WHOLESALE LIMITED",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Warwickshire",
"postalCode": "CV9 2SQ",
"region": "UKG13",
"streetAddress": "Holly Lane, Atherstone, Warwickshire, CV9 2SQ"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-02333320",
"identifier": {
"id": "02333320",
"scheme": "GB-COH"
},
"name": "ALDI Supermarket",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Surbiton",
"postalCode": "KT5 9NU",
"region": "UKI63",
"streetAddress": "Lidl House, 14 Kingston Road"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-02816429",
"identifier": {
"id": "02816429",
"scheme": "GB-COH"
},
"name": "Lidl",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "W2 1NW",
"region": "UKI32",
"streetAddress": "Waterside House, 35 North Wharf Road"
},
"contactPoint": {
"email": "name@example.com"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "large",
"shelteredWorkshop": false,
"vcse": false
},
"id": "GB-COH-00214436",
"identifier": {
"id": "00214436",
"scheme": "GB-COH"
},
"name": "Marks and Spencer",
"roles": [
"supplier"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"description": "To promote AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week \u0026 positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:\nRecipe static and tear off leaflets, aisle fins and flags \u0026 other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing\nrecognition and likelihood to purchase",
"id": "STA10266",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
}
],
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"status": "complete",
"title": "AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase."
}
}