Bespoke Citizen Segmentation Tool and Visualisation

{
  "awards": [
    {
      "id": "006613-2026-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-653331",
          "name": "Experian Limited"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 1
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-11658734",
    "name": "West Midlands Combined Authority"
  },
  "contracts": [
    {
      "awardID": "006613-2026-1",
      "dateSigned": "2026-01-21T00:00:00Z",
      "id": "006613-2026-1",
      "status": "active",
      "value": {
        "amount": 175980,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-01-26T12:28:02Z",
  "id": "006613-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-060e6c",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B193SD",
        "region": "UKG31",
        "streetAddress": "16 Summer Lane"
      },
      "contactPoint": {
        "email": "chanel.herbert@wmca.org.uk",
        "name": "Chanel Herbert"
      },
      "details": {
        "classifications": [
          {
            "description": "Regional or local authority",
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Data Segmentation and Visualisation",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.wmca.org.uk/"
      },
      "id": "GB-COH-11658734",
      "identifier": {
        "id": "11658734",
        "legalName": "West Midlands Combined Authority",
        "scheme": "GB-COH"
      },
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Nottingham",
        "region": "UKF"
      },
      "details": {
        "scale": "large"
      },
      "id": "GB-COH-653331",
      "identifier": {
        "id": "653331",
        "legalName": "Experian Limited",
        "scheme": "GB-COH"
      },
      "name": "Experian Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London"
      },
      "id": "GB-FTS-66",
      "identifier": {
        "legalName": "The High Court of England and Wales"
      },
      "name": "The High Court of England and Wales",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Data management services",
      "id": "72322000",
      "scheme": "CPV"
    },
    "description": "Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better \nservices, influence behaviour change, and improve communications across its strategic priorities",
    "id": "PRT-TFWM-SMG-2025-0003",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "UKG"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        },
        "description": "Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better \nservices, influence behaviour change, and improve communications across its strategic priorities",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. \nThe CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Bespoke Citizen Segmentation Tool and  Visualisation"
  }
}