Fit for Life - Men's Health Programme

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  "date": "2026-01-26T13:45:49Z",
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        "name": "Kerstin Byfield"
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    "description": "In Worcestershire, supporting adults to have a healthy lifestyle remains a public health Priority. Around 67% of adults in Worcestershire are classified as overweight or obese. Despite men being more likely than women to be overweight nationally (69.7% compared to 59.2%), uptake of local weight management programmes among men is disproportionately low, estimated at just 12% of participants. This highlights a significant gap in engagement and accessibility, as men often face cultural, social, and practical barriers to joining traditional programmes. The consequences are serious: excess weight substantially increases the risk of long-term conditions such as type 2 diabetes, cardiovascular disease, and certain cancers, underscoring the urgent need for more tailored, male-focused interventions to address these inequalities.\nBy embedding weight management within a sports setting, programmes overcome cultural and psychological barriers, making them more appealing and sustainable for men compared to clinical or classroom-style interventions.\nFit for Life will:\n\u2022\tPromote and support weight loss, or prevent further excess weight gain, primarily among individuals living with overweight or obesity \n\u2022\tSupport achievement of the CMO\u0027s physical activity recommendations and a reduction in sedentary behaviour.\n\u2022\tSupport service users to develop healthier eating habits and learn about healthy balanced meals.\n\u2022\tProvide a flexible, user led programme that is individualised, culturally competent and inclusive.\n\u2022\tSupport service users to adopt and maintain healthy lifestyle and behavioural changes, including improved diet and increased physical activity to achieve sustainable weight loss. \n\u2022\tHelp service users develop strategies and self-regulatory skills to overcome challenges, achieve their weight related goals and maintain a healthier body weight over the long term.",
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    "title": "Fit for Life - Men\u0027s Health Programme",
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