Creative Services, Media Planning & Buying and Search Engine Optimisation

{
  "buyer": {
    "id": "GB-FTS-91265",
    "name": "Transpennine Trains Limited"
  },
  "date": "2026-01-30T21:05:04Z",
  "id": "008695-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-03fbd9",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Manchester",
        "postalCode": "M1 6LT",
        "region": "UKD33",
        "streetAddress": "Bridgewater House, 58-60 Whitworth Street"
      },
      "contactPoint": {
        "email": "procurement.services@tpexpress.co.uk",
        "name": "Ahmed Akram",
        "telephone": "+44 3300954077"
      },
      "details": {
        "url": "https://www.tpexpress.co.uk"
      },
      "id": "GB-FTS-91265",
      "identifier": {
        "legalName": "Transpennine Trains Limited"
      },
      "name": "Transpennine Trains Limited",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "amendments": [
      {
        "description": "To view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1010889399 GO Reference: GO-2026130-PRO-34456035",
        "id": "1",
        "unstructuredChanges": [
          {
            "newValue": {
              "text": "Value Excluding VAT: \u00a321,000,000"
            },
            "oldValue": {
              "text": "Value excluding VAT: \u00a314,000,000"
            },
            "where": {
              "label": "Value excluding VAT: \u00a314,000,000",
              "section": "II.1.5"
            }
          },
          {
            "newValue": {
              "text": "Value excluding VAT: \u00a317,000,000"
            },
            "oldValue": {
              "text": "Value excluding VAT: \u00a310,000,000"
            },
            "relatedLot": "2",
            "where": {
              "label": "Value excluding VAT: \u00a310,000,000",
              "section": "II.2.6"
            }
          },
          {
            "newValue": {
              "text": "A contract/lot 1 is awarded to: VCCP A contract/Lot 2 is awarded to: Wavemaker A contract/lot 3 is awarded to: McCann"
            },
            "oldValue": {
              "text": "A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)"
            },
            "where": {
              "label": "A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)",
              "section": "V.1"
            }
          }
        ]
      }
    ],
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "description": "There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning \u0026 Buying - \u2022High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. \u2022Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. \u2022Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE\u2019s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.",
    "id": "ocds-h6vhtk-03fbd9",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "mainProcurementCategory": "services",
    "title": "Creative Services, Media Planning \u0026 Buying and Search Engine Optimisation"
  }
}