In-home usage data and insight requirements for AHDB

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    "description": "This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home.\nThe Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. AHDB currently uses in-home consumption data currently contracted from Worldpanel by Numerator. \nHow we use in-home data:\nThe in-home usage data provides greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile \nInsight requirement:\nTrack known behaviour of MFP and Dairy products in the home, looking at consumption trends and delivery of insight to understand actual behaviour and motivations behind these.\nCategory coverage:\nDetails below show the category items that included in AHDB\u2019s analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. \nMeat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers \u0026 Grills, Frozen Burgers \u0026 Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ\nFurther cuts breakdown for primary Beef, Lamb and Pork:\nRoasting (breakout for leg/shoulder for Lamb \u0026 loin / belly for pork) , Frying/Grilling, Mince, Chops, Bacon (Chops/Joints/Rashers)\nDairy Category coverage: Cheese, Milk , Butter, spreads and margarine (BSM), Yoghurt and Cream. Dairy alternatives\nFilters: Cheese filters on: Extra Mature, Mature, Medium, Mild, Vintage\nBSM filters: Butter and Margarine, then splits on Block, spreadable\nCategory Measures:\nA full range of measures will be required including but not limited to:\n\u2022 Number of Occasions\n\u2022 Demographics\n\u2022 Geographic\u2019s\n\u2022 Cooking method\n\u2022 Time of day\n\u2022 Meal type \n\u2022 Details of foods eaten combinations\n\u2022 Who / Number Present\n\u2022 Ability to track year-on-year trends \nCategory-meal drivers, e.g. Occasion motivators, Cooking method, Preparation time, complementary food, dish consumed in the home.",
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