Advertising and Media Buying Partner

{
  "awards": [
    {
      "id": "010302-2025-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-07534447",
          "name": "Hunterlodge Group Ltd"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "3",
        "measure": "bids",
        "relatedLot": "1",
        "value": 16
      },
      {
        "id": "4",
        "measure": "electronicBids",
        "relatedLot": "1",
        "value": 16
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-04740553",
    "name": "THE UNIVERSITY OF CHICHESTER"
  },
  "contracts": [
    {
      "awardID": "010302-2025-1",
      "dateSigned": "2025-03-12T00:00:00Z",
      "id": "010302-2025-1",
      "status": "active",
      "value": {
        "amount": 1000000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-03-20T09:24:15Z",
  "id": "010302-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04a412",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Chichester",
        "postalCode": "PO196PE",
        "region": "UKJ27",
        "streetAddress": "Bishop Otter Campus"
      },
      "contactPoint": {
        "email": "tenders@chi.ac.uk",
        "telephone": "+44 1243816000"
      },
      "details": {
        "classifications": [
          {
            "description": "Univeristy",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Education",
            "id": "09",
            "scheme": "COFOG"
          }
        ],
        "url": "https://chi.ac.uk/"
      },
      "id": "GB-COH-04740553",
      "identifier": {
        "id": "04740553",
        "legalName": "THE UNIVERSITY OF CHICHESTER",
        "scheme": "GB-COH"
      },
      "name": "THE UNIVERSITY OF CHICHESTER",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Rickmansworth",
        "postalCode": "WD3 1AY",
        "region": "UKH23",
        "streetAddress": "171 High Street"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-COH-07534447",
      "identifier": {
        "id": "07534447",
        "legalName": "Hunterlodge Group Ltd",
        "scheme": "GB-COH"
      },
      "name": "Hunterlodge Group Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London"
      },
      "id": "GB-FTS-3680",
      "identifier": {
        "legalName": "High Court of England \u0026 Wales"
      },
      "name": "High Court of England \u0026 Wales",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University\u0027s lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university\u0027s purposes of student recruitment, retention and brand awareness.",
    "id": "TND-0001087",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "UKJ27"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "15",
              "name": "Industry Knowledge",
              "type": "quality"
            },
            {
              "description": "20",
              "name": "Relationships with partners and third party suppliers",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Adherence to DP legislation",
              "type": "quality"
            },
            {
              "description": "20",
              "name": "Contract examples and demonstration of skills",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "AI Strategy",
              "type": "quality"
            },
            {
              "description": "10",
              "name": "Business Continuity",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Team profile structure",
              "type": "quality"
            },
            {
              "description": "20",
              "type": "price"
            }
          ]
        },
        "description": "The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.\nWe are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.\nOverall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.\nWe require our partner agency to work with the University\u0027s lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university\u0027s purposes of student recruitment, retention and brand awareness.",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Restricted procedure",
    "status": "complete",
    "title": "Advertising and Media Buying Partner"
  }
}