School Teacher Recruitment Marketing Campaign

{
  "buyer": {
    "id": "GB-PPON-PDZG-3487-DPVD",
    "name": "Department for Education"
  },
  "date": "2025-03-24T12:15:50Z",
  "id": "010886-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04f7de",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SW1P3BT",
        "region": "UKI32",
        "streetAddress": "Sanctuary Buildings, 20 Great Smith Street"
      },
      "contactPoint": {
        "email": "core.procurement@education.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PDZG-3487-DPVD",
      "identifier": {
        "id": "PDZG-3487-DPVD",
        "scheme": "GB-PPON"
      },
      "name": "Department for Education",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-07-28T23:59:59+01:00"
    },
    "description": "The objective of the School Teacher Recruitment Marketing Campaign is to support recruitment of c. 35,000 people into Initial Teacher Training every year, alongside the government priority to recruit an additional 6,500 new expert teachers across our schools, both mainstream and specialist, and our colleges  over the course of this parliament. (This campaign will only target school teachers).\nOur aim is to inspire and attract candidates and grow the appeal of teaching amongst students and graduates under the age of 30, who are the group most likely to train to become a teacher.\nWe are looking for a lead creative and strategic agency that will set a new direction for the school recruitment marketing campaign to tackle a challenging, ever-changing graduate recruitment market and ensure the campaign delivers communications excellence and innovation, as demanded by Government Communications Service professional standards.  \nThe deliverables of this campaign are:   \n\u2022\tCampaign strategy and platform.\n\u2022\tBrand strategy and guardianship to support wider marketing activities.\n\u2022\tCreative development and production for paid advertising and to support the application of the creative strategy and platform across other marketing touchpoints, including the Get Into Teaching website.\n\u2022\tStrategy, development and content production for direct marketing journeys (segmented email programmes).\nThis tender notice is for the award of a public contract through a competitive flexible procedure in accordance with section 20(1) and (2)(b) of the Procurement Act 2023.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "accessDetails": "ITT documents will be provided at the launch of stage 2 (ITT).\nPresentation brief will be provided at the launch of stage 3 (presentations).\nAll documents will be provided via Jaggaer.",
        "documentType": "biddingDocuments",
        "id": "future"
      },
      {
        "datePublished": "2025-03-24T12:15:50Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "010886-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/010886-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-03-31T17:00:00+01:00"
    },
    "expressionOfInterestDeadline": "2025-04-18T17:00:00+01:00",
    "id": "ocds-h6vhtk-04f7de",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "This award criteria is for ITT stage. The percentage weighting may be refined at the launch ITT stage.",
              "name": "Technical",
              "numbers": [
                {
                  "number": 65,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "This award criteria is for ITT stage",
              "name": "Social value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "This award criteria is for ITT stage. The percentage weighting may be refined at the launch ITT stage.",
              "name": "Price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-09-30T23:59:59+01:00",
          "startDate": "2025-10-01T00:00:00+01:00"
        },
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "Options to purchase additional services as required."
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Details can be found in the PSQ",
              "type": "economic"
            },
            {
              "description": "Details can be found in the PSQ",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amount": 7200000,
          "amountGross": 9000000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "1.\tParticipation Stage\nThis stage will include three scored technical questions. \nA brief and more information on the evaluation criteria and scoring methodology can be found in the PSQ documents.\nA clarification process will be used during the tendering period to allow bidders to seek clarification from the Authority. The deadline for clarification questions will be 31st March 2025.\nThe deadline for submitting responses for the Participation stage is 18th April 2025. The estimated date of providing results for this stage to bidders is 30th April 2025.\nA maximum number of eight highest scoring bidders will proceed to stage 2.\n2.\tITT (Invitation to tender)\nThis stage will include:\nA)\tTechnical envelope\nB)\tCommercial envelope incl. FVRAT (financial viability risk assessment tool)\nThe estimated launch of this stage will be 1st May 2025. This is when all ITT documentation will be provided. The key documents provided at this stage will include ITT bidding guidance, detailed brief, ITT evaluation criteria, scoring methodology, commercial envelope, technical questions, draft contract and KPIs. \nA dialogue (chemistry meeting) will be part of this stage.\nA clarification process will be used during the tendering period to allow bidders to seek clarification from the Authority. The estimated deadline for clarification questions will be 16th May 2025.\nThe estimated deadline for submitting responses for this stage is 30th May 2025.  The estimated date of providing results for this stage to bidders is 10th June 2025.\nA maximum number of four highest scoring bidders will proceed to stage 3.\n3.\tPresentations\nDuring this stage bidders will be required to demonstrate their strategic and creative expertise related to the campaign brief.  \nA dialogue (tissue meeting) will be part of this stage.\nThe estimated launch of this stage will be 11th June 2025. This is when the brief and the scoring methodology and evaluation criteria for the presentation will be provided.\nThe estimated dates of the presentations are 14th and 15th July 2025.  The estimated date of publishing the result of this stage is 28th July 2025.\nPlease note all dates are subject to change.\nThe Authority reserves the right to amend the procurement, where such amendment would not be substantial, as follows, including and not limited to;\n\u2022 amendments to the tender documents which may provide clarification\n\u2022 refining the specification as the competitive flexible procedure progresses\nThe tender can be accessed at https://education.app.jaggaer.com. Search for: \"Project_9736 or ssq_569\u2019  .\nAll communication with the Authority during all stages must be submitted via the Jaggaer messaging portal.\nA PIN for the market engagement event can be found here: https://www.contractsfinder.service.gov.uk/Notice/f8ea5daf-d9ad-4965-9b7c-eb7a0794ceeb"
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://education.app.jaggaer.com. Search for: Project_9736 or ssq_569",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "title": "School Teacher Recruitment Marketing Campaign",
    "value": {
      "amount": 7200000,
      "amountGross": 9000000,
      "currency": "GBP"
    }
  }
}