ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment

{
  "buyer": {
    "id": "GB-PPON-PJGZ-5912-BTWQ",
    "name": "Police Service of Northern Ireland (PSNI)"
  },
  "date": "2026-02-06T16:52:43Z",
  "id": "011155-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-064a9b",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT5 6LE",
        "region": "UKN06",
        "streetAddress": "Police Headquarters, Brooklyn, 65 Knock Road"
      },
      "contactPoint": {
        "email": "Justice.CPD@finance-ni.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          },
          {
            "description": "Northern Irish devolved regulations apply",
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS"
          }
        ],
        "url": "https://www.psni.police.uk/"
      },
      "id": "GB-PPON-PJGZ-5912-BTWQ",
      "identifier": {
        "id": "PJGZ-5912-BTWQ",
        "scheme": "GB-PPON"
      },
      "name": "Police Service of Northern Ireland (PSNI)",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "region": "UKN06",
        "streetAddress": "Clare House, 303 Airport Road West"
      },
      "contactPoint": {
        "email": "Justice.CPD@finance-ni.gov.uk"
      },
      "id": "GB-PPON-PVWG-8426-YWXV",
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "name": "CPD - Supplies \u0026 Services Division",
      "roleDetails": "Construction and Procurement Delivery \u2013 Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-04-29T23:59:59+01:00"
    },
    "contractTerms": {
      "financialTerms": "As per Tender documentation.\nContract Value \nThe estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority. "
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: \u2022 Media planning and buying; \u2022 Creative design and copywriting; and \u2022 Targeted outreach aligned with PSNI\u2019s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2026-02-06T16:52:43Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "011155-2026",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/011155-2026"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2026-02-25T15:00:00+00:00"
    },
    "id": "ID 6033252",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising services",
            "id": "79341000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKN"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "As per Tender documentation. Weighting - 24%",
              "name": "AC1 Strategic Proposal",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 16%",
              "name": "AC2 Media Plan and Rationale",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 16%",
              "name": "AC3 Creative Proposal",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 8%",
              "name": "AC4 Proposals for Measurement, Monitoring and Evaluation",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 5.6%",
              "name": "AC5 Contract Management and Business Continuity",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 10.4%",
              "name": "AC6 Social Value",
              "type": "quality"
            },
            {
              "description": "As per Tender documentation. Weighting - 8%",
              "name": "AC7 Schedule A - Core Requirements",
              "type": "price"
            },
            {
              "description": "As per Tender documentation. Weighting - 6%",
              "name": "AC8 Scenario 1",
              "type": "price"
            },
            {
              "description": "As per Tender documentation. Weighting - 6%",
              "name": "AC9 Scenario 2",
              "type": "price"
            }
          ],
          "weightingDescription": "80% qualitative and 20% quantitative.\nThis competition also includes a Mandatory Requirements which will be scored on a Pass/Fail basis. Please refer to the Instructions to Tender document for further information on all criteria."
        },
        "contractPeriod": {
          "endDate": "2031-06-20T23:59:59+01:00",
          "maxExtentDate": "2033-06-20T23:59:59+01:00",
          "startDate": "2026-06-21T00:00:00+01:00"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "One further period of up to 24 months.\nFollowing the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority."
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "As per Tender documentation. ",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "value": {
          "amount": 2463880,
          "amountGross": 2956656,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "Tenders must be submitted electronically via the  relevant Call for Tender (CfT) opportunity  on eTendersNI, website details immediately below.\nPaper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.\nThe tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2026-03-05T15:00:00+00:00"
    },
    "title": "ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment",
    "value": {
      "amount": 2463880,
      "amountGross": 2956656,
      "currency": "GBP"
    }
  }
}