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Media Services Framework

Llywodraeth Cymru / Welsh Government

Buyer Contact Info

Buyer Name: Llywodraeth Cymru / Welsh Government

Buyer Address: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, UKL22, CF10 3NQ, United Kingdom

Contact Name: Angharad Simmonds

Contact Email: angharad.simmonds@gov.wales

Status
active
Procedure
open
Value
650000.0 GBP
Gross: 780000 GBP
Published
10 Feb 2026, 10:16
Deadline
03 Mar 2026, 13:00
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Region
n/a
Awarded To
n/a
Official Source
Open Find a Tender

Description

The services required will include media monitoring and media evaluation, including OTS / Viewing figures or similar for every cutting. Also, Sentiment analysis for every cutting (where requested) and will need to be provided in electronic format. There is also a requirement for a Journalist Database management system and a Media Forward Planning service. These requirements will come under 3 Lots and bidders are invited to bid for one, two, or all 3 Lots.

Linked Documents

No linked documents found for this notice.

Opportunity Context

More Information Links

External Link: https://www.find-tender.service.gov.uk/Notice/011676-2026

Link Description: Tender notice on Find a Tender

Lots

Lot Title: Media Monitoring

Lot Description: A media monitoring service is required to ensure that that Client has a clear grasp on how the media and stakeholders view the strategic direction of the Welsh Government. The Contract will be utilised for both continuous Media Monitoring and ad-hoc monitoring on individual campaigns. It may also be required for media evaluation. This contract will initially service five departments across Welsh Government although this may change during the life of the contract. Each Client will provide individual lists of key words for media monitoring across all platforms. The departments and teams requiring this type of service will have a series of both crosscutting and specific requirements. The contract may also be used by Welsh Government Sponsored Bodies. Key tasks include: An awareness of future trends, forthcoming replacement, and new publications A thorough understanding of the media in general Ability to digest and disseminate the required information in the most suitable way As part of the departmental requirements the Contractor may be required to provide a media evaluation service additional to the press cutting requirements. This may include the synthesis of Welsh Government media coverage across the board, for example using key words, messages and spokespeople, and monthly tracking of on-going themes by media type, volume, ‘opportunities to see’ and tone. Individual projects will be discussed with a representative of the Client. Ability to undertake monitoring and evaluation of Welsh language media is an essential requirement. Bilingual reports may also be required. The client does not guarantee any level of work. The successful bidder should have the scope to cope with all departmental work plus ad hoc campaign requirements for monitoring. All ad-hoc work will be given to the Contractor in the form of a brief similar to those at Annexes A-E the size and requirements of the individual team projects will vary. Daily summaries of Welsh Language media must be available in both Welsh and English.

Lot 1 Status: active

Lot 1 Value: GBP 400,000

Lot 1 Value (Gross): GBP 479,999

Lot 1 Contract Start: 2026-04-01T00:00:00+01:00

Lot 1 Contract End: 2030-03-31T23:59:59+01:00

Lot 1 Award Criterion (quality): Technical Criteria (70%)

Lot 1 Award Criterion (price): Commercial Criteria (30%)

Lot Title: Press Office Management System

Lot Description: Journalist Database – to include Welsh, UK and International News Media, including specialist and industry news. Press, TV, radio and online. Ability to create mailing lists for press releases using the database, including by Welsh local, Welsh national, UK local and UK national and speciality / subject area. Ability to log, store, and search interactions with journalists and statements issued. Ability to create own category tags to help search for interactions and statements. Ability to issue bilingual (English and Welsh) press releases, including photos and storing photos, and track them. With an option of a newsroom that journalists can access to download materials. Ability to produce reports on activity (press releases and statements issued) by category tags, users and media outlets. Ability to produce reports of statements or press releases by category tags or users. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.

Lot 2 Status: active

Lot 2 Value: GBP 99,998

Lot 2 Value (Gross): GBP 120,000

Lot 2 Contract Start: 2026-04-01T00:00:00+01:00

Lot 2 Contract End: 2030-03-31T23:59:59+01:00

Lot 2 Award Criterion (quality): Technical Criteria (70%)

Lot 2 Award Criterion (price): Commercial Criteria (30%)

Lot Title: Media Forward Planner

Lot Description: Provision of media forward planning information which can be searched and viewed by date and category. Ability to create weekly grids, which can be edited and share between users. Ability to plot longer term campaigns alongside weekly activity. Ability to create and download grids and reports by tag categories and dates. Training for all new users. Phone line, email or online chat support for system users in office hours. Importing of historical data into new system.

Lot 3 Status: active

Lot 3 Value: GBP 150,000

Lot 3 Value (Gross): GBP 179,998

Lot 3 Contract Start: 2026-04-01T00:00:00+01:00

Lot 3 Contract End: 2030-03-31T23:59:59+01:00

Lot 3 Award Criterion (quality): Technical Criteria (70%)

Lot 3 Award Criterion (price): Commercial Criteria (30%)

Documents

Document Description: Not published

Document Description: Tender notice on Find a Tender

Raw Notice JSON

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