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RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Royal Botanic Gardens, Kew

Buyer Contact Info

Buyer Name: Royal Botanic Gardens, Kew

Buyer Address: Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, UKI, TW9 3AE, United Kingdom

Contact Name: sarah Jandu

Contact Email: procurement@kew.org

Contact Telephone: +44 2083325000

Status
complete
Procedure
open
Value
205500.0 GBP
Published
01 Apr 2025, 13:05
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
DJS Research
Official Source
Open Find a Tender

Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Technical Criteria

Lot 1 Award Criterion (quality): Presentation Criteria

Lot 1 Award Criterion (cost): Commercial Criteria

Raw Notice JSON

Expand raw payload
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      "relatedLots": [
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      "status": "active",
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        {
          "id": "GB-FTS-142483",
          "name": "DJS Research"
        }
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  ],
  "bids": {
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  "buyer": {
    "id": "GB-FTS-77473",
    "name": "Royal Botanic Gardens, Kew"
  },
  "contracts": [
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      "awardID": "012267-2025-1",
      "dateSigned": "2025-01-14T00:00:00Z",
      "id": "012267-2025-1",
      "status": "active",
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        "amount": 205500.0,
        "currency": "GBP"
      }
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  ],
  "date": "2025-04-01T14:05:06+01:00",
  "description": "To view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=938298481 GO Reference: GO-202541-PRO-29973375",
  "id": "012267-2025",
  "initiationType": "tender",
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  "parties": [
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        "locality": "Richmond",
        "postalCode": "TW9 3AE",
        "region": "UKI",
        "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium, Kew Green"
      },
      "contactPoint": {
        "email": "procurement@kew.org",
        "name": "sarah Jandu",
        "telephone": "+44 2083325000"
      },
      "details": {
        "classifications": [
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            "id": "MINISTRY",
            "scheme": "TED_CA_TYPE"
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            "id": "05",
            "scheme": "COFOG"
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        "url": "http://www.kew.org"
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      },
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    {
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      "id": "GB-FTS-74406",
      "identifier": {
        "legalName": "Head of Procurement \u0026 Contract Management, Royal Botanic Gardens, Kew"
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      "name": "Head of Procurement \u0026 Contract Management, Royal Botanic Gardens, Kew",
      "roles": [
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    "description": "RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.",
    "id": "RBGKEW1375",
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        "id": "1",
        "relatedLot": "1"
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    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
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              "description": "100",
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            {
              "description": "20",
              "name": "Presentation Criteria",
              "type": "quality"
            },
            {
              "description": "25",
              "name": "Commercial Criteria",
              "type": "cost"
            }
          ]
        },
        "description": "RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.",
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      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)"
  }
}