Paid Media Agency Partner - National Basis

{
  "awards": [
    {
      "aboveThreshold": false,
      "contractPeriod": {
        "endDate": "2026-04-09T23:59:59Z",
        "maxExtentDate": "2027-04-09T23:59:59Z",
        "startDate": "2025-04-11T00:00:00Z"
      },
      "date": "2025-02-14T00:00:00Z",
      "documents": [
        {
          "datePublished": "2025-04-02T12:05:10+01:00",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "012476-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/012476-2025"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-04-10T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "renewal": {
        "description": "The contract maybe extended for a further 12 months"
      },
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-142645",
          "name": "Mediaworks UK Limited"
        }
      ],
      "value": {
        "amount": 600000.0,
        "amountGross": 720000.0,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 19
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "1",
        "value": 19
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "1",
        "value": 19
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "1",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-PPON-PCLC-2366-MYPY",
    "name": "Places for People Group Limited"
  },
  "date": "2025-04-02T12:05:10+01:00",
  "id": "012476-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04fbda",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Preston",
        "postalCode": "PR2 2YB",
        "region": "UKD45",
        "streetAddress": "4 The Pavilions, Port Way, Preston"
      },
      "contactPoint": {
        "email": "lisa.gallacher@placesforpeople.co.uk",
        "name": "Lisa Gallacher",
        "telephone": "01772897200"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PCLC-2366-MYPY",
      "identifier": {
        "id": "PCLC-2366-MYPY",
        "scheme": "GB-PPON"
      },
      "name": "Places for People Group Limited",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Gateshead",
        "postalCode": "NE11 9SZ",
        "region": "UKC22",
        "streetAddress": "Honeycomb, The Watermark"
      },
      "contactPoint": {
        "email": "bidteam@mediaworks.co.uk",
        "name": "Brett Jacobson",
        "telephone": "0330 108 4263"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-FTS-142645",
      "name": "Mediaworks UK Limited",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "As a large and diverse organisation, Places for People require a Paid Media Agency Partner capable of supporting distinct business areas with tailored paid media strategies, driving brand awareness, customer acquisition, customer retention and engagement across various audiences. \nOur main paid media activity sits within our two largest profit centres for the business, new build developments and leisure. However, due to the size and scope of the business, many business areas have previously utilised a wide range of digital marketing agencies to activate their limited paid media activity.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=938627692",
    "id": "ocds-h6vhtk-04fbda",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "limited",
    "procurementMethodDetails": "Below threshold - limited competition",
    "status": "complete",
    "title": "Paid Media Agency Partner - National Basis"
  }
}