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Google Adwords, Search, Display and Re-targeting ads

University of Bedfordshire

Buyer Contact Info

Buyer Name: University of Bedfordshire

Buyer Address: University Square, Luton, UKH21, LU13JU, United Kingdom

Contact Name: Raymond Coffie

Contact Email: procurement@beds.ac.uk

Contact Telephone: +44 1582489216

Status
complete
Procedure
limited
Value
300000.0 GBP
Published
11 Apr 2025, 10:41
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79340000 - Advertising and marketing services
Region
n/a
Awarded To
Google Ireland Limited
Official Source
Open Find a Tender

Description

Google advertising and marketing

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: Clearing-google advertising and marketing

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (cost): Price

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "id": "014536-2025-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-143753",
          "name": "Google Ireland Limited"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "2",
        "measure": "bids",
        "relatedLot": "1",
        "value": 1
      }
    ]
  },
  "buyer": {
    "id": "GB-UKPRN-University of bedfordshire",
    "name": "University of Bedfordshire"
  },
  "contracts": [
    {
      "awardID": "014536-2025-1",
      "dateSigned": "2025-02-18T00:00:00Z",
      "id": "014536-2025-1",
      "status": "active",
      "value": {
        "amount": 300000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-04-11T11:41:35+01:00",
  "id": "014536-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04e7fd",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Luton",
        "postalCode": "LU13JU",
        "region": "UKH21",
        "streetAddress": "University Square"
      },
      "contactPoint": {
        "email": "procurement@beds.ac.uk",
        "name": "Raymond Coffie",
        "telephone": "+44 1582489216"
      },
      "details": {
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Education",
            "id": "09",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.beds.ac.uk"
      },
      "id": "GB-UKPRN-University of bedfordshire",
      "identifier": {
        "id": "University of bedfordshire",
        "legalName": "University of Bedfordshire",
        "scheme": "GB-UKPRN"
      },
      "name": "University of Bedfordshire",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "Ireland",
        "locality": "Dublin",
        "region": "IE"
      },
      "details": {
        "scale": "large"
      },
      "id": "GB-FTS-143753",
      "identifier": {
        "id": "Google Ireland Limited",
        "legalName": "Google Ireland Limited",
        "schemeEntered": "Google Ireland Limited"
      },
      "name": "Google Ireland Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London"
      },
      "id": "GB-FTS-141237",
      "identifier": {
        "legalName": "Public Procurement Review Unit"
      },
      "name": "Public Procurement Review Unit",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "description": "Google advertising and marketing",
    "id": "ocds-h6vhtk-04e7fd",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "IE"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "100",
              "name": "Price",
              "type": "cost"
            }
          ]
        },
        "description": "Clearing-google advertising and marketing",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Only Google is able to deliver the volumes needed for recruitment in clearing. Advertising with Google has proven to be, ref University statistics, the best source of advertising for Clearing, delivering the greatest volumes of website traffic and ultimately applications.",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Google Adwords, Search, Display and Re-targeting ads"
  }
}