Corporate Design Contract

{
  "awards": [
    {
      "id": "015152-2026-CW86403 - TfL96808-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-14192023",
          "name": "Definition Group"
        }
      ],
      "title": "Corporate Design"
    }
  ],
  "bids": {
    "statistics": [
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        "measure": "bids",
        "relatedLot": "1",
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      {
        "currency": "GBP",
        "id": "3",
        "measure": "lowestValidBidValue",
        "relatedLot": "1",
        "value": 1
      },
      {
        "currency": "GBP",
        "id": "4",
        "measure": "highestValidBidValue",
        "relatedLot": "1",
        "value": 2000000
      },
      {
        "currency": "GBP",
        "id": "1",
        "measure": "lowestValidBidValue",
        "value": 1
      },
      {
        "currency": "GBP",
        "id": "2",
        "measure": "highestValidBidValue",
        "value": 2064526
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-06745516",
    "name": "Transport for London"
  },
  "contracts": [
    {
      "awardID": "015152-2026-CW86403 - TfL96808-1",
      "dateSigned": "2026-02-16T00:00:00Z",
      "id": "015152-2026-CW86403 - TfL96808-1",
      "status": "active",
      "title": "Corporate Design"
    }
  ],
  "date": "2026-02-19T11:26:31Z",
  "id": "015152-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0657f3",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E201JN",
        "region": "UKI41",
        "streetAddress": "5 Endeavour Square"
      },
      "contactPoint": {
        "email": "markflegg@tfl.gov.uk",
        "name": "Mark Flegg"
      },
      "details": {
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "General public services",
            "id": "01",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.tfl.gov.uk/info-for/suppliers-and-contractors/"
      },
      "id": "GB-COH-06745516",
      "identifier": {
        "id": "06745516",
        "legalName": "Transport for London",
        "scheme": "GB-COH"
      },
      "name": "Transport for London",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "region": "UKI"
      },
      "details": {
        "scale": "large"
      },
      "id": "GB-COH-14192023",
      "identifier": {
        "id": "14192023",
        "legalName": "Definition Group",
        "scheme": "GB-COH"
      },
      "name": "Definition Group",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London"
      },
      "id": "GB-FTS-6187",
      "identifier": {
        "legalName": "Transport for London"
      },
      "name": "Transport for London",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "A full-service Creative agency is required to provide on-going support to TfL Customer Marketing \u0026 Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.\nThis Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.\nThe chosen Creative agency\u0027s scope of work will include:\n\u2022 Creation of concepts for Customer Marketing \u0026 Behaviour Change and Consultation campaigns\n\u2022 Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio\n\u2022 Adaptation of existing creative concepts\n\u2022 Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.\n\u2022 Events and exhibitions on an ad hoc project basis\n\u2022 Translation services\n\u2022 Face to Face marketing",
    "id": "ocds-h6vhtk-0657f3",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "40%",
              "name": "Financial",
              "type": "cost"
            },
            {
              "description": "50%",
              "name": "Technical",
              "type": "cost"
            },
            {
              "description": "10%",
              "name": "Social Value",
              "type": "cost"
            }
          ]
        },
        "description": "Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. \nThe outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement. \nThis is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we \u0027call off\u0027 from this contract",
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "This is a two year contract with the option to extend plus 1, plus 1"
        },
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Call off from CCS RM6124 DPS - Under PCR2015.\nCategories were filtered by selection available on the CCS.\nAll suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.\nAn expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Corporate Design Contract"
  }
}