Media Buying

{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-10418977",
          "name": "BBJ\u0026K"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-PPON-PGMD-1353-PZVX",
    "name": "West Midlands Combined Authority"
  },
  "contracts": [
    {
      "aboveThreshold": true,
      "agreedMetrics": [
        {
          "description": "To report on spend during campaigns",
          "id": "1",
          "observations": [
            {
              "id": "frequency",
              "period": {
                "durationInDays": 7
              }
            }
          ],
          "title": "Budget Reporting"
        },
        {
          "description": "95% of campaigns launched on time and in full by the desired start date outlined in the works order form",
          "id": "2",
          "observations": [
            {
              "id": "frequency",
              "period": {
                "durationInMonths": 3
              }
            }
          ],
          "title": "Campaign Delivery"
        },
        {
          "description": "New briefs answered within a maximum of 3 weeks from issue date \nTimescales will vary dependant on the size of campaign (between 1 to 3 weeks) and will be set out in the work order",
          "id": "3",
          "observations": [
            {
              "id": "frequency",
              "period": {
                "durationInMonths": 1
              }
            }
          ],
          "title": "Governance"
        },
        {
          "description": "95% of request calls and emails acknowledged within 24 hours during business hours",
          "id": "4",
          "observations": [
            {
              "id": "frequency",
              "period": {
                "durationInMonths": 3
              }
            }
          ],
          "title": "Customer Services"
        }
      ],
      "awardID": "1",
      "dateSigned": "2026-02-20T00:00:00+00:00",
      "documents": [
        {
          "datePublished": "2026-02-24T09:04:46Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "016310-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/016310-2026"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "period": {
        "endDate": "2029-02-21T23:59:59+00:00",
        "maxExtentDate": "2031-02-21T23:59:59+00:00",
        "startDate": "2026-02-20T00:00:00+00:00"
      },
      "renewal": {
        "description": "To extend the contract, a review of the suppliers performance against the KPI\u0027s will be undertaken 6 months prior to the end of the contract.\nIf KPI\u0027s are being met, then the contract can be extended."
      },
      "status": "active",
      "title": "Media Buying",
      "value": {
        "amount": 15000000,
        "amountGross": 18000000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-02-24T09:04:46Z",
  "id": "016310-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-056c68",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B19 3SD",
        "region": "UKG31",
        "streetAddress": "16 Summer Lane"
      },
      "contactPoint": {
        "email": "procurement.team@wmca.org.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.WMCA.org.uk"
      },
      "id": "GB-PPON-PGMD-1353-PZVX",
      "identifier": {
        "id": "PGMD-1353-PZVX",
        "scheme": "GB-PPON"
      },
      "name": "West Midlands Combined Authority",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B31UD",
        "region": "UKG31",
        "streetAddress": "22 Mary Street"
      },
      "contactPoint": {
        "email": "beth.reid@BBJandK.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-10418977",
      "identifier": {
        "id": "10418977",
        "scheme": "GB-COH"
      },
      "name": "BBJ\u0026K",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "coveredBy": [
      "GPA"
    ],
    "description": "WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation\u2019s strategic objectives.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "PRT-COMM-ESG-2025-0001",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "Media Buying"
  }
}