BrandIndex and Profiles

{
  "awards": [
    {
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2029-02-09T23:59:59+00:00",
        "startDate": "2026-03-11T00:00:00+00:00"
      },
      "documents": [
        {
          "datePublished": "2026-02-26T10:25:32Z",
          "description": "Transparency notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "017188-2026",
          "noticeType": "UK5",
          "url": "https://www.find-tender.service.gov.uk/Notice/017188-2026"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Business services: law, marketing, consulting, recruitment, printing and security",
              "id": "79000000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2026-03-10T23:59:59+00:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-PPON-PRLT-2433-XDMZ",
          "name": "YouGov PLC"
        }
      ],
      "title": "BrandIndex and Profiles",
      "value": {
        "amount": 240000.0,
        "amountGross": 288000.0,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-PPON-PPHD-4211-XYXJ",
    "name": "Transport for Wales"
  },
  "date": "2026-02-26T10:25:32Z",
  "id": "017188-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-065cc2",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Pontypridd",
        "postalCode": "CF37 4TH",
        "region": "UKL15",
        "streetAddress": "3 Llys Cadwyn"
      },
      "contactPoint": {
        "email": "Procurement@tfw.wales",
        "name": "Chloe Allen"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://tfw.wales/"
      },
      "id": "GB-PPON-PPHD-4211-XYXJ",
      "identifier": {
        "id": "PPHD-4211-XYXJ",
        "scheme": "GB-PPON"
      },
      "name": "Transport for Wales",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "LONDON",
        "postalCode": "EC1Y 8RT",
        "region": "UKI43",
        "streetAddress": "50 FEATHERSTONE STREET"
      },
      "contactPoint": {
        "email": "Samson.mok@yougov.com"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-PPON-PRLT-2433-XDMZ",
      "identifier": {
        "id": "PRLT-2433-XDMZ",
        "scheme": "GB-PPON"
      },
      "name": "YouGov PLC",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision\u2011making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "C001325.00",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Direct award",
    "procurementMethodRationale": "The direct award is justified because YouGov is the only supplier capable of providing seamless continuation of TfW\u2019s long\u2011term BrandIndex and Profiles datasets, and changing supplier would cause technical incompatibility, loss of historical comparability, and significant disruption to established reporting frameworks.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "singleSuppliersTechnicalReasons"
      },
      {
        "id": "additionalRepeatExtensionPartialReplacement"
      }
    ],
    "status": "complete",
    "title": "BrandIndex and Profiles"
  }
}