Buyer Name: Robert Gordon University
Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY, United Kingdom
Contact Email: procurement@rgu.ac.uk
Contact Telephone: +44 1224262000
Buyer Name: Robert Gordon University
Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY, United Kingdom
Contact Email: procurement@rgu.ac.uk
Contact Telephone: +44 1224262000
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
No linked documents found for this notice.
Lot Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Lot 1 Status: cancelled
Lot 1 Has Options: No
Lot 1 Award Criterion (quality): Technical Capability
Lot 1 Award Criterion (quality): Comprehensive Project Framework
Lot 1 Award Criterion (quality): Strategic Growth and Long-Term Viability
{
"awards": [
{
"id": "017533-2026-1",
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-FTS-175573",
"name": "Tribal Dynamics Ltd"
}
]
}
],
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "1",
"value": 3
},
{
"id": "2",
"measure": "smeBids",
"relatedLot": "1",
"value": 0
},
{
"id": "3",
"measure": "foreignBidsFromEU",
"relatedLot": "1",
"value": 0
},
{
"id": "4",
"measure": "foreignBidsFromNonEU",
"relatedLot": "1",
"value": 3
},
{
"id": "5",
"measure": "electronicBids",
"relatedLot": "1",
"value": 3
}
]
},
"buyer": {
"id": "GB-FTS-20757",
"name": "Robert Gordon University"
},
"contracts": [
{
"awardID": "017533-2026-1",
"dateSigned": "2026-02-26T00:00:00Z",
"id": "017533-2026-1",
"status": "active",
"value": {
"amount": 288060,
"currency": "GBP"
}
}
],
"date": "2026-02-26T16:00:44Z",
"description": "(SC Ref:824996)",
"id": "017533-2026",
"initiationType": "tender",
"language": "en",
"links": [
{
"href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000799544",
"rel": "canonical"
}
],
"ocid": "ocds-h6vhtk-0520de",
"parties": [
{
"address": {
"countryName": "United Kingdom",
"locality": "Aberdeen",
"postalCode": "AB10 7FY",
"region": "UKM50",
"streetAddress": "Central Services Building, Garthdee Road"
},
"contactPoint": {
"email": "procurement@rgu.ac.uk",
"faxNumber": "+44 1224262660",
"telephone": "+44 1224262000"
},
"details": {
"buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00399",
"classifications": [
{
"description": "Body governed by public law",
"id": "BODY_PUBLIC",
"scheme": "TED_CA_TYPE"
},
{
"description": "Education",
"id": "09",
"scheme": "COFOG"
}
],
"url": "http://www.rgu.ac.uk"
},
"id": "GB-FTS-20757",
"identifier": {
"legalName": "Robert Gordon University"
},
"name": "Robert Gordon University",
"roles": [
"buyer",
"centralPurchasingBody"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Swansea",
"postalCode": "SA1 1QP",
"region": "UK",
"streetAddress": "6 Prospect Place"
},
"contactPoint": {
"telephone": "+44 8453133151"
},
"details": {
"scale": "large"
},
"id": "GB-FTS-175573",
"identifier": {
"legalName": "Tribal Dynamics Ltd"
},
"name": "Tribal Dynamics Ltd",
"roles": [
"supplier"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Aberdeen"
},
"id": "GB-FTS-5546",
"identifier": {
"legalName": "Aberdeen Sheriff Court"
},
"name": "Aberdeen Sheriff Court",
"roles": [
"reviewBody"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"classification": {
"description": "Customer Relation Management software package",
"id": "48445000",
"scheme": "CPV"
},
"coveredBy": [
"GPA"
],
"description": "The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.",
"id": "002/25/CW",
"items": [
{
"additionalClassifications": [
{
"description": "Customer Relation Management software development services",
"id": "72212445",
"scheme": "CPV"
},
{
"description": "Customer services",
"id": "79342300",
"scheme": "CPV"
},
{
"description": "Software package and information systems",
"id": "48000000",
"scheme": "CPV"
},
{
"description": "Industry specific software package",
"id": "48100000",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"region": "UKM50"
}
],
"id": "1",
"relatedLot": "1"
}
],
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"lots": [
{
"awardCriteria": {
"criteria": [
{
"description": "30",
"name": "Technical Capability",
"type": "quality"
},
{
"description": "13",
"name": "Comprehensive Project Framework",
"type": "quality"
},
{
"description": "7",
"name": "Strategic Growth and Long-Term Viability",
"type": "quality"
},
{
"description": "50",
"type": "price"
}
]
},
"description": "The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.",
"hasOptions": false,
"id": "1",
"status": "cancelled"
}
],
"mainProcurementCategory": "goods",
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"status": "complete",
"title": "Contract for the Provision of Customer Relationship Management System"
}
}