Provision of Marketing Campaigns Services

{
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      "suppliers": [
        {
          "id": "GB-FTS-147231",
          "name": "Lansons Communications Holdings Limited"
        }
      ]
    }
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  "buyer": {
    "id": "GB-FTS-53610",
    "name": "Intellectual Property Office"
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  "contracts": [
    {
      "awardID": "019974-2025-1",
      "dateSigned": "2025-04-11T00:00:00+01:00",
      "id": "019974-2025-1",
      "status": "active"
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  ],
  "date": "2025-05-09T10:49:43+01:00",
  "id": "019974-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04a677",
  "parties": [
    {
      "additionalContactPoints": [
        {
          "email": "information@ipo.gov.uk"
        }
      ],
      "address": {
        "countryName": "United Kingdom",
        "locality": "Newport",
        "postalCode": "NP10 8QQ",
        "region": "UKL21",
        "streetAddress": "Concept House, Cardiff Road"
      },
      "contactPoint": {
        "email": "corporate-commercial@ipo.gov.uk",
        "name": "Category Manager",
        "telephone": "+44 03003002000"
      },
      "details": {
        "buyerProfile": "https://www.gov.uk/government/organisations/intellectual-property-office",
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
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          {
            "description": "Economic affairs",
            "id": "04",
            "scheme": "COFOG"
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        "url": "https://www.gov.uk/government/organisations/intellectual-property-office"
      },
      "id": "GB-FTS-53610",
      "identifier": {
        "legalName": "Intellectual Property Office"
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      "name": "Intellectual Property Office",
      "roles": [
        "buyer",
        "reviewBody",
        "mediationBody",
        "reviewContactPoint"
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    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "EC1M 4AY",
        "region": "UK",
        "streetAddress": "24a St John Street, London, EC1M 4AY"
      },
      "details": {
        "scale": "sme"
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      "id": "GB-FTS-147231",
      "identifier": {
        "id": "15062424",
        "legalName": "Lansons Communications Holdings Limited"
      },
      "name": "Lansons Communications Holdings Limited",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
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  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "This tender is for the Intellectual Property Office (IPO) to establish a long-term agency partnership for marketing campaigns strategy and delivery.\u003cbr/\u003e\u003cbr/\u003eThe supplier will primarily be tasked with developing and delivering the IPO\u2019s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full.",
    "id": "C3413",
    "items": [
      {
        "deliveryAddresses": [
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            "region": "UKL21"
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        "deliveryLocation": {
          "description": "Concept House, Cardiff Road, Newport NP10 8QQ"
        },
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "70%",
              "name": "Written",
              "type": "quality"
            },
            {
              "description": "10%",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "20%",
              "name": "Presentation",
              "type": "quality"
            },
            {
              "description": "0%",
              "name": "Cost",
              "type": "cost"
            }
          ]
        },
        "description": "The supplier will primarily be tasked with developing and delivering the IPO\u2019s campaigns in circumstances where there is a lack of internal expertise and/or capacity, either partially or in full. The primary services to be performed within this contract will be to successfully deliver complete behavioural campaigns for consumer and education. These may vary from campaign to campaign but typically include:\u003cbr/\u003e\u003cbr/\u003eStrategy development: working with IPO teams to understand and shape the campaign objective, audience and strategy.\u003cbr/\u003e\u003cbr/\u003eMarket research: the capability or ability to outsource quick surveys that can help shape campaigns or PR angle.\u003cbr/\u003e\u003cbr/\u003eCreative: graphic design, copywriting and photography.  The IPO has its own in-house creative team.  We have more than 20 staff covering a range of specialisms and we would encourage collaboration.  \u003cbr/\u003e\u003cbr/\u003eDigital channel marketing: if appropriate developing and delivering digital marketing tactics including, but not exhaustive social media marketing \u0026 influencers, pay per click, email and content marketing that will help us to achieve the objective and reach our target audience.\u003cbr/\u003e\u003cbr/\u003eCampaign Management: Working with named IPO team / individual to oversee the execution of the campaign, monitor performance and make adjustments to ensure that the campaign delivers against its objective.\u003cbr/\u003e  \u003cbr/\u003eCampaign Evaluation \u0026 Analytics: conduct ongoing tracking and analysing KPI\u2019s and providing refinements to ensure delivery.  Each campaign will require a full campaign evaluation on completion.\u003cbr/\u003e\u003cbr/\u003ePublic Relations: Manage media and press releases and liaison on specific campaigns.  The IPO\u2019s press function can provide support to the successful supplier, and we would strongly encourage collaboration between both teams.   \u003cbr/\u003e\u003cbr/\u003eEvents: if appropriate to the campaign and budget, management and delivery of events and outreach activity.\u003cbr/\u003e\u003cbr/\u003eN.B. The above is a non-exhaustive list and the IPO might require the supplier to provide other/additional services with are reasonably performed within the marketing campaign sector.\u003cbr/\u003e\u003cbr/\u003eThe contract has not been split into lots as the primary purpose is build a long-term relationship where savings are achieved via the consistency of one supplier. \u003cbr/\u003eThis contract does not guarantee any work, but will be the main call-off for all marketing type services. \u003cbr/\u003eThe Restricted Tender Procedure was followed. This procedure ensures that only suitable suppliers will be shortlisted for competition to appoint a supplier on a MEAT (Most Economically Advantageous Tender) basis.",
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        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Restricted procedure",
    "status": "complete",
    "title": "Provision of Marketing Campaigns Services"
  }
}