DAERA – Provision of Advertising Campaign Services for CAFRE

{
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    "id": "GB-PPON-PLDR-5748-GBBJ",
    "name": "Department of Agriculture, Environment and Rural Affairs"
  },
  "date": "2026-03-10T18:50:01Z",
  "id": "021559-2026",
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  "ocid": "ocds-h6vhtk-0666d0",
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        "region": "UKN06",
        "streetAddress": "303 Airport Road West"
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        "countryName": "United Kingdom",
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        "postalCode": "BT3 9ED",
        "region": "UKN06",
        "streetAddress": "303 Airport Road West"
      },
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      "id": "GB-PPON-PVWG-8426-YWXV",
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      "endDate": "2026-04-21T23:59:59+01:00"
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      "financialTerms": "For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/ar ticles/account-ni-good-invoicing-practice\nContract Value\nThe estimated value figure indicated in the Scope Section represents an overall estimated\ncontract value. This value reflects the potential scale of the contract and takes into\naccount potential optional extension periods and the uptake of potential optional services\nas detailed in the tender documents. This figure does not however take into account the\napplication of indexation or increases to charges due to increases in the Real Living\nWage. Neither CPD nor the contracting Authority can provide any guarantee as to the\nlevel of business under this contract. The Contracting Authority does not bind itself to\naccept the lowest or any tender. Suppliers remain responsible for all costs and expenses\nincurred by them or by any third party acting under instructions from the Supplier in\nconnection with taking part in this procurement process regardless of whether such costs\narise as a consequence, directly or indirectly of any amendments made to the\nprocurement documents by the Contracting Authority at any time. No legally binding\ncontract shall arise (and a Supplier shall have no legitimate expectation that a contract will\nbe entered into) until such time as entry into the Contract has been confirmed by the\nContracting Authority."
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    "coveredBy": [
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    "description": "The Department of Agriculture, Environment and Rural Affairs on behalf of College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Supplier to deliver its media buying for advertising campaigns. The required services will provide media planning, buying, delivery and evaluation, including digital, social, radio, press and outdoor channels.",
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        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
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    "id": "ID 6278447",
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            "description": "Advertising and marketing services",
            "id": "79340000",
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            "description": "Advertising services",
            "id": "79341000",
            "scheme": "CPV"
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          {
            "description": "Advertising management services",
            "id": "79341200",
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            "id": "79341400",
            "scheme": "CPV"
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              "name": "Strategic Solution",
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            {
              "description": "Max score available 29.4",
              "name": "Media Strategy, Rationale and Media Plan",
              "type": "quality"
            },
            {
              "description": "Max score available 8.4",
              "name": "Key Personnel Experience",
              "type": "quality"
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            {
              "description": "Max score available 20",
              "name": "Total Campaign Delivery Cost",
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    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "Tenders must be submitted electronically via the  relevant Call for Tender (CfT) opportunity  on eTendersNI, website details immediately below.\nPaper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.\nThe tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
    "submissionTerms": {
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    "tenderPeriod": {
      "endDate": "2026-04-09T15:00:00+01:00"
    },
    "title": "DAERA \u2013 Provision of Advertising Campaign Services for CAFRE",
    "value": {
      "amount": 300000,
      "amountGross": 360000,
      "currency": "GBP"
    }
  }
}