Social Media services in the USA, Canada & Mexico covering beef, lamb & pork

{
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      "id": "028238-2025-1",
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      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-149571",
          "name": "Llibertat"
        }
      ]
    }
  ],
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        "measure": "lowestValidBidValue",
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        "value": 306250.0
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  "buyer": {
    "id": "GB-FTS-139711",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
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      "awardID": "028238-2025-1",
      "dateSigned": "2025-04-11T00:00:00+01:00",
      "id": "028238-2025-1",
      "status": "active"
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  ],
  "date": "2025-05-28T16:22:34+01:00",
  "id": "028238-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04d64f",
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          "email": "procurement@ahdb.org.uk"
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      "address": {
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "region": "UK",
        "streetAddress": "Middlemarch Business Park"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
        "buyerProfile": "https://defra-family.force.com/s/Welcome",
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
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          {
            "description": "Agriculture",
            "scheme": "COFOG"
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        "url": "https://www.gov.uk/government/organisations/agriculture-and-horticulture-development-board"
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      "id": "GB-FTS-139711",
      "identifier": {
        "legalName": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
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      "roles": [
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        "reviewBody"
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    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "EC2A 4NE",
        "region": "UK",
        "streetAddress": "Llibertat Ltd., 86-90 Paul Street, London"
      },
      "contactPoint": {
        "telephone": "+44 2038236077"
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      "details": {
        "scale": "sme",
        "url": "http://www.llibertat.co.uk"
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      "id": "GB-FTS-149571",
      "identifier": {
        "id": "06206928",
        "legalName": "Llibertat"
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      "name": "Llibertat",
      "roles": [
        "supplier"
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  "tag": [
    "award",
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  "tender": {
    "classification": {
      "description": "Advertising and marketing services",
      "id": "79340000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "AHDB intend to procure a Contract to a successful Agency/Supplier for the provision of Social Media requirements covering the USA, Canada \u0026 Mexico. The successful supplier will be required to deliver strategy and planning, content creation, engage with audiences, advertising and promotion etc as well as ensuring value for money for levy payers is provided.\u003cbr/\u003eListed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:\u003cbr/\u003eStrategy \u0026 Planning:\u003cbr/\u003e\u2022 Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness\u003cbr/\u003e\u2022 Provide a detailed content calendar outlining the frequency, type, and timing of social media posts\u003cbr/\u003eContent Creation:\u003cbr/\u003e\u2022 Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns\u003cbr/\u003e\u2022 Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality\u003cbr/\u003e\u2022 A point of view on content curation noting that we have staff and farmers creating content\u003cbr/\u003e\u2022 How to best use User-Generated Content (UGC)\u003cbr/\u003e\u2022 Ensure the necessary language skills to communicate effectively with the target audience\u003cbr/\u003e\u2022 Consider using professional translation services to maintain accuracy and cultural sensitivity\u003cbr/\u003e\u2022 Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings\u003cbr/\u003e\u2022 Create content that is respectful of diverse cultures and avoids offensive or discriminatory language\u003cbr/\u003e\u2022 Leverage cross-promotion to drive traffic between channels\u003cbr/\u003eEngage with audience:\u003cbr/\u003e\u2022 Respond promptly to comments and messages on all platforms\u003cbr/\u003e\u2022 Encourage user-generated content through contests or challenges\u003cbr/\u003eAdvertising and promotion:\u003cbr/\u003e\u2022 Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter\u003cbr/\u003e\u2022 Provide regular reports on campaign performance and provide optimisation recommendations\u003cbr/\u003eAnalytics \u0026 reporting:\u003cbr/\u003e\u2022 Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates\u003cbr/\u003e\u2022 Offer insights and recommendations for ongoing improvements",
    "id": "2024-732",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "deliveryLocation": {
          "description": "UK"
        },
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Technical",
              "type": "quality"
            },
            {
              "description": "40",
              "type": "price"
            }
          ]
        },
        "description": "AHDB intend to procure a Contract to a successful Agency/Supplier for the provision of Social Media requirements covering the USA, Canada \u0026 Mexico. The successful supplier will be required to deliver strategy and planning, content creation, engage with audiences, advertising and promotion etc as well as ensuring value for money for levy payers is provided.\u003cbr/\u003eListed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:\u003cbr/\u003eStrategy \u0026 Planning:\u003cbr/\u003e\u2022 Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness\u003cbr/\u003e\u2022 Provide a detailed content calendar outlining the frequency, type, and timing of social media posts\u003cbr/\u003eContent Creation:\u003cbr/\u003e\u2022 Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns\u003cbr/\u003e\u2022 Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality\u003cbr/\u003e\u2022 A point of view on content curation noting that we have staff and farmers creating content\u003cbr/\u003e\u2022 How to best use User-Generated Content (UGC)\u003cbr/\u003e\u2022 Ensure the necessary language skills to communicate effectively with the target audience\u003cbr/\u003e\u2022 Consider using professional translation services to maintain accuracy and cultural sensitivity\u003cbr/\u003e\u2022 Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings\u003cbr/\u003e\u2022 Create content that is respectful of diverse cultures and avoids offensive or discriminatory language\u003cbr/\u003e\u2022 Leverage cross-promotion to drive traffic between channels\u003cbr/\u003eEngage with audience:\u003cbr/\u003e\u2022 Respond promptly to comments and messages on all platforms\u003cbr/\u003e\u2022 Encourage user-generated content through contests or challenges\u003cbr/\u003eAdvertising and promotion:\u003cbr/\u003e\u2022 Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter\u003cbr/\u003e\u2022 Provide regular reports on campaign performance and provide optimisation recommendations\u003cbr/\u003eAnalytics \u0026 reporting:\u003cbr/\u003e\u2022 Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates\u003cbr/\u003e\u2022 Offer insights and recommendations for ongoing improvements",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "Social Media services in the USA, Canada \u0026 Mexico covering beef, lamb \u0026 pork"
  }
}