User Experience (Ux) and User Insight Platform

{
  "buyer": {
    "id": "GB-COH-09121572",
    "name": "Ordnance Survey Limited"
  },
  "date": "2025-05-29T14:41:23+01:00",
  "id": "028494-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04c72f",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Southampton",
        "region": "UKJ3",
        "streetAddress": "Adanac Drive"
      },
      "contactPoint": {
        "email": "russell.speight@os.uk"
      },
      "details": {
        "url": "https://www.ordnancesurvey.co.uk/"
      },
      "id": "GB-COH-09121572",
      "identifier": {
        "id": "09121572",
        "legalName": "Ordnance Survey Limited",
        "scheme": "GB-COH"
      },
      "name": "Ordnance Survey Limited",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "amendments": [
      {
        "description": "The original contract award notice was published with a total value of the contract as \u00a3299,214.30. This value was based on spend in the initial 2 year contract term. This corrigendum is updating the contract award notice to \u00a3600,000. This increase in total value of the contract is to reflect potential additional spend if the extension years on the contract were taken. The contract awarded is for 2 years with the option to extend annually for a further 2 years (2+1+1).",
        "id": "1",
        "unstructuredChanges": [
          {
            "newValue": {
              "text": "Value excluding VAT: \u00a3600,000"
            },
            "oldValue": {
              "text": "Value excluding VAT: \u00a3299,214.30"
            },
            "where": {
              "label": "Total value of the procurement",
              "section": "II.1.7"
            }
          },
          {
            "newValue": {
              "text": "Initial estimated total value of the contract/lot: \u00a3600,000\nTotal value of the contract/lot: \u00a3600,000"
            },
            "oldValue": {
              "text": "Initial estimated total value of the contract/lot: \u00a3299,214.30\nTotal value of the contract/lot: \u00a3299,214.30"
            },
            "where": {
              "label": "Information on value of contract/lot (excluding VAT)",
              "section": "V.2.4"
            }
          }
        ]
      }
    ],
    "classification": {
      "description": "Software package and information systems",
      "id": "48000000",
      "scheme": "CPV"
    },
    "description": "OS required a robust user research and usability testing platform that delivered valuable insights and facilitated market research into user behaviour, preferences, and interactions. Additionally, there was a need for access to a diverse participant pool, enabling 24/7 user insight testing with rapid results. This platform provides reliable data from a cohort of individuals, including those OS would not typically have had access to, ensuring comprehensive and inclusive insights.",
    "id": "TS.0516",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "mainProcurementCategory": "goods",
    "title": "User Experience (Ux) and User Insight Platform"
  }
}