Buyer Name: Crown Commercial Service
Buyer Address: 9th Floor, The Capital, Old Hall Street, Liverpool, UKD72, L3 9PP, United Kingdom
Contact Email: supplier@crowncommercial.gov.uk
Contact Telephone: +44 3454102222
Media and Creative Services
Buyer Contact Info
Status
active
active
Procedure
open
open
Value
1950000000.0 GBP
Gross: 2340000000 GBP
1950000000.0 GBP
Gross: 2340000000 GBP
Published
29 May 2025, 14:02
29 May 2025, 14:02
Deadline
28 Jul 2025, 14:00
28 Jul 2025, 14:00
Contract Start
n/a
n/a
Contract End
n/a
n/a
Category
services
services
CPV
79340000 - Advertising and marketing services
79340000 - Advertising and marketing services
Region
n/a
n/a
Awarded To
n/a
n/a
Official Source
Open Find a Tender
Open Find a Tender
Description
Crown Commercial Service, as the Authority, intends to put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. It is intended that this commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns
Linked Documents
Other Documents (1)
Opportunity Context
More Information Links
External Link: https://www.find-tender.service.gov.uk/Notice/028518-2025
Link Description: Tender notice on Find a Tender
Lots
Lot Title: Media Strategy, Planning and Buying
Lot Description: Media Strategy, Planning and Buying, including provision of a marketing operating system planning. (one place)
Lot 1 Status: active
Lot 1 Value: GBP 1,500,000,000
Lot 1 Value (Gross): GBP 1,800,000,000
Lot 1 Contract Start: 2025-12-19T00:00:00+00:00
Lot 1 Contract End: 2030-06-23T23:59:59+01:00
Lot 1 SME Suitable: Yes
Lot 1 Award Criterion (quality): Social Value Delivery (10%)
Lot 1 Award Criterion (quality): Media Strategy and Planning (10%)
Lot 1 Award Criterion (quality): Harnessing Modern Technology and Artificial Intelligence (AI) (7%)
Lot 1 Award Criterion (quality): Harnessing Content Creator and Influencer Marketing Opportunities (7%)
Lot 1 Award Criterion (quality): Domestic Scenario Brief - Addressing the harms of alcohol (Presentation) (20%)
Lot 1 Award Criterion (quality): International Scenario Brief - Republic of Korea FTA (Free Trade Agreement) Campaign (Presentation) (15%)
Lot 1 Award Criterion (quality): Digital Technology Solutions Demonstration (11%)
Lot 1 Award Criterion (price): Price (20%)
Lot Title: Out of Home Media Buying
Lot Description: Access services relating to buying outdoor advertising space including print space on bus shelters, tube stations and billboards. (one place)
Lot 2 Status: active
Lot 2 Value: GBP 20,000,000.00
Lot 2 Value (Gross): GBP 24,000,000.00
Lot 2 Contract Start: 2025-12-18T00:00:00+00:00
Lot 2 Contract End: 2030-06-30T23:59:59+01:00
Lot 2 SME Suitable: Yes
Lot 2 Award Criterion (quality): Social Value Delivery (10%)
Lot 2 Award Criterion (quality): Out of Home Data Driven Approaches (30%)
Lot 2 Award Criterion (quality): Transparency in the Out of Home Media Landscape (30%)
Lot 2 Award Criterion (price): Price (30%)
Lot Title: Media Strategy and Planning
Lot Description: Paid, owned, earned planning. International and Domestic capability. (one place)
Lot 3 Status: active
Lot 3 Value: GBP 20,000,000.00
Lot 3 Value (Gross): GBP 24,000,000.00
Lot 3 Contract Start: 2025-12-14T00:00:00+00:00
Lot 3 Contract End: 2030-01-15T23:59:59+00:00
Lot 3 SME Suitable: Yes
Lot 3 Award Criterion (quality): Social Value Delivery (10%)
Lot 3 Award Criterion (quality): Media Strategy and Planning (40%)
Lot 3 Award Criterion (quality): Harnessing Modern Technology and Artificial Intelligence (AI) (30%)
Lot 3 Award Criterion (price): Price (20%)
Lot Title: Creative Strategy and Development
Lot Description: A roster of agencies providing creative strategy and development. Can also provide content production & fulfilment in house or via a subcontract to Lot 5 agency. (8 places)
Lot 4 Status: active
Lot 4 Value: GBP 150,000,000.00
Lot 4 Value (Gross): GBP 180,000,000.00
Lot 4 Contract Start: 2026-01-16T00:00:00+00:00
Lot 4 Contract End: 2030-01-15T23:59:59+00:00
Lot 4 SME Suitable: Yes
Lot 4 Award Criterion (quality): Social Value Declaration (10%)
Lot 4 Award Criterion (quality): Client Service Delivery (12%)
Lot 4 Award Criterion (quality): Creative Strategy and Development (22%)
Lot 4 Award Criterion (quality): Domestic Brief Scenario Addressing the harms of alcohol (20%)
Lot 4 Award Criterion (quality): International Brief Scenario Republic of Korea Free Trade Agreement (FTA) Campaign (16%)
Lot 4 Award Criterion (price): Price (20%)
Lot Title: Content Production
Lot Description: Production and fulfilment agency providing access to digital asset management and workflow tool. (one place)
Lot 5 Status: active
Lot 5 Value: GBP 70,000,000
Lot 5 Value (Gross): GBP 84,000,000
Lot 5 Contract Start: 2026-01-16T00:00:00+00:00
Lot 5 Contract End: 2030-01-15T23:59:59+00:00
Lot 5 SME Suitable: Yes
Lot 5 Award Criterion (quality): Social Value Declaration (10%)
Lot 5 Award Criterion (quality): Client Service Delivery (30%)
Lot 5 Award Criterion (quality): Onboarding, Offboarding and Technology Integration (30%)
Lot 5 Award Criterion (price): Price (30%)
Lot Title: Events
Lot Description: A roster of agencies with capability to deliver high value, strategic events and experiential marketing campaigns. (six places)
Lot 6 Status: active
Lot 6 Value: GBP 150,000,000
Lot 6 Value (Gross): GBP 180,000,000
Lot 6 Contract Start: 2026-01-16T00:00:00+00:00
Lot 6 Contract End: 2030-01-15T23:59:59+00:00
Lot 6 SME Suitable: Yes
Lot 6 Award Criterion (quality): Social Value Declaration (10%)
Lot 6 Award Criterion (quality): Collaborative Working (20%)
Lot 6 Award Criterion (quality): Urgent Large Scale Events (30%)
Lot 6 Award Criterion (quality): Evolving Requirements (20%)
Lot 6 Award Criterion (price): Price (20%)
Lot Title: Integrated End-to-end Campaigns
Lot Description: Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)
Lot 7 Status: active
Lot 7 Value: GBP 50,000,000
Lot 7 Value (Gross): GBP 60,000,000
Lot 7 Contract Start: 2025-12-19T00:00:00+00:00
Lot 7 Contract End: 2030-01-15T23:59:59+00:00
Lot 7 SME Suitable: Yes
Lot 7 Award Criterion (quality): Social Value Declaration (10%)
Lot 7 Award Criterion (quality): Client Service Delivery (20%)
Lot 7 Award Criterion (quality): Seamless Integration for Maximum Impact (30%)
Lot 7 Award Criterion (quality): Media Strategy, Planning and Buying (20%)
Lot 7 Award Criterion (price): Price (20%)
Lot Title: Marketing Audit and Advice
Lot Description: Marketing audit and assurance (one place)
Lot 8 Status: active
Lot 8 Value: GBP 10,000,000
Lot 8 Value (Gross): GBP 12,000,000
Lot 8 Contract Start: 2026-01-16T00:00:00+00:00
Lot 8 Contract End: 2030-01-15T23:59:59+00:00
Lot 8 SME Suitable: Yes
Lot 8 Award Criterion (quality): Social Value Declaration (10%)
Lot 8 Award Criterion (quality): Account Management Delivery (30%)
Lot 8 Award Criterion (quality): Technical Delivery (30%)
Lot 8 Award Criterion (price): Price (30%)
Documents
Document Description: Not published
Document Description: Customer List
Document Description: Tender notice on Find a Tender
Raw Notice JSON
Expand raw payload
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{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Media Strategy and Planning",
"value": {
"amount": 20000000.0,
"amountGross": 24000000.0,
"currency": "GBP"
}
},
{
"awardCriteria": {
"criteria": [
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Social Value Declaration",
"numbers": [
{
"number": 10,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Client Service Delivery",
"numbers": [
{
"number": 12,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Creative Strategy and Development",
"numbers": [
{
"number": 22,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Domestic Brief Scenario Addressing the harms of alcohol",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "International Brief Scenario Republic of Korea Free Trade Agreement (FTA) Campaign",
"numbers": [
{
"number": 16,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"name": "Price",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "price"
}
]
},
"contractPeriod": {
"endDate": "2030-01-15T23:59:59+00:00",
"startDate": "2026-01-16T00:00:00+00:00"
},
"description": "A roster of agencies providing creative strategy and development. \nCan also provide content production \u0026 fulfilment in house or via a subcontract to Lot 5 agency. (8 places)",
"id": "4",
"selectionCriteria": {
"criteria": [
{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Creative Strategy and Development",
"value": {
"amount": 150000000.0,
"amountGross": 180000000.0,
"currency": "GBP"
}
},
{
"awardCriteria": {
"criteria": [
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Social Value Declaration",
"numbers": [
{
"number": 10,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Client Service Delivery",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Onboarding, Offboarding and Technology Integration",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"name": "Price",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "price"
}
]
},
"contractPeriod": {
"endDate": "2030-01-15T23:59:59+00:00",
"startDate": "2026-01-16T00:00:00+00:00"
},
"description": "Production and fulfilment agency providing access to digital asset management and workflow tool. (one place)",
"id": "5",
"selectionCriteria": {
"criteria": [
{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Content Production",
"value": {
"amount": 70000000,
"amountGross": 84000000,
"currency": "GBP"
}
},
{
"awardCriteria": {
"criteria": [
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Social Value Declaration",
"numbers": [
{
"number": 10,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Collaborative Working",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Urgent Large Scale Events",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Evolving Requirements",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"name": "Price",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "price"
}
]
},
"contractPeriod": {
"endDate": "2030-01-15T23:59:59+00:00",
"startDate": "2026-01-16T00:00:00+00:00"
},
"description": "A roster of agencies with capability to deliver high value, strategic events and experiential marketing campaigns. (six places)",
"id": "6",
"selectionCriteria": {
"criteria": [
{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Events",
"value": {
"amount": 150000000,
"amountGross": 180000000,
"currency": "GBP"
}
},
{
"awardCriteria": {
"criteria": [
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Social Value Declaration",
"numbers": [
{
"number": 10,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Client Service Delivery",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Seamless Integration for Maximum Impact",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Media Strategy, Planning and Buying",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"name": "Price",
"numbers": [
{
"number": 20,
"weight": "percentageExact"
}
],
"type": "price"
}
]
},
"contractPeriod": {
"endDate": "2030-01-15T23:59:59+00:00",
"startDate": "2025-12-19T00:00:00+00:00"
},
"description": "Fully integrated agency providing media planning, buying, creative, production, partnerships, marketing and PR. (three places)",
"id": "7",
"selectionCriteria": {
"criteria": [
{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Integrated End-to-end Campaigns",
"value": {
"amount": 50000000,
"amountGross": 60000000,
"currency": "GBP"
}
},
{
"awardCriteria": {
"criteria": [
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Social Value Declaration",
"numbers": [
{
"number": 10,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Account Management Delivery",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"description": "You must read the Attachment 2d Quality questionnaire for the details of this question\u2019s requirement, response guidance and marking scheme.",
"name": "Technical Delivery",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "quality"
},
{
"name": "Price",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
],
"type": "price"
}
]
},
"contractPeriod": {
"endDate": "2030-01-15T23:59:59+00:00",
"startDate": "2026-01-16T00:00:00+00:00"
},
"description": "Marketing audit and assurance (one place)",
"id": "8",
"selectionCriteria": {
"criteria": [
{
"description": "The conditions of participation relating to the legal and financial capacity are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "economic"
},
{
"description": "The conditions of participation relating to technical capability are set out in the ITT, in the procurement specific questionnaire. The conditions of participation will be assessed in accordance with the assessment methodologies detailed in the procurement specific questionnaire and Attachment 2 How to tender.",
"type": "technical"
}
]
},
"status": "active",
"suitability": {
"sme": true,
"vcse": true
},
"title": "Marketing Audit and Advice",
"value": {
"amount": 10000000,
"amountGross": 12000000,
"currency": "GBP"
}
}
],
"mainProcurementCategory": "services",
"participationFees": [
{
"description": "See Framework Schedule 5 (Management Charges and Information) of the framework contract documents within the tender documents.",
"id": "ocds-h6vhtk-0502d0",
"relativeValue": {
"monetaryValue": "award",
"proportion": 0.01
},
"type": [
"win"
]
}
],
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"status": "active",
"submissionMethodDetails": "https://crowncommercialservice.bravosolution.co.uk",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed",
"languages": [
"en"
]
},
"techniques": {
"frameworkAgreement": {
"buyerCategories": "Please refer to attachment RM6364 Media and Creative Services - Customer List",
"description": "Refer to Framework Schedule 7 -(Call-Off Award Procedure) for details of the competitive selection processes for the award of contracts under this framework.\nIn the event that there is a challenge to the Competition and such a challenge is confined to any one particular Lot, the Authority reserves the right to the extent that it is lawful to do so, to conclude a Framework Contract with the successful Suppliers in respect of the Lot(s) that has (have) not been so challenged.\" and this should go in the lot descriptions the rest is covered in the ITT The Authority also reserves the right to extend Lots by varying durations.",
"maximumParticipants": 22,
"method": "withAndWithoutReopeningCompetition",
"type": "open"
},
"hasFrameworkAgreement": true
},
"tenderPeriod": {
"endDate": "2025-07-28T15:00:00+01:00"
},
"title": "Media and Creative Services",
"value": {
"amount": 1950000000,
"amountGross": 2340000000,
"currency": "GBP"
}
}
}