BFI Player CRO Services

{
  "buyer": {
    "id": "GB-CHC-287780",
    "name": "British Film Institute"
  },
  "date": "2025-06-02T09:58:07+01:00",
  "id": "029007-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-052a44",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "LONDON",
        "postalCode": "W1T 1LN",
        "region": "UKI31",
        "streetAddress": "21 STEPHEN STREET"
      },
      "contactPoint": {
        "email": "graham.bellas@bfi.org.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-CHC-287780",
      "identifier": {
        "id": "287780",
        "scheme": "GB-CHC"
      },
      "name": "British Film Institute",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": false,
    "description": "BFI Player\u2019s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.\nWe are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.",
    "documents": [
      {
        "description": "Please register on this website to see tender documents.",
        "documentType": "biddingDocuments",
        "id": "L-1",
        "url": "https://www.in-tendhost.co.uk/bfi/aspx/Home"
      },
      {
        "datePublished": "2025-06-02T09:58:07+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "029007-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/029007-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-06-25T12:00:00+00:00"
    },
    "id": "2025/436",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Systems consultancy services",
            "id": "72246000",
            "scheme": "CPV"
          },
          {
            "description": "Software consultancy services",
            "id": "72266000",
            "scheme": "CPV"
          },
          {
            "description": "Computer-related professional services",
            "id": "72590000",
            "scheme": "CPV"
          },
          {
            "description": "Computer support and consultancy services",
            "id": "72600000",
            "scheme": "CPV"
          },
          {
            "description": "Computer audit services",
            "id": "72810000",
            "scheme": "CPV"
          },
          {
            "description": "Computer testing services",
            "id": "72820000",
            "scheme": "CPV"
          }
        ],
        "id": "LOT-0001",
        "relatedLot": "LOT-0001"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "description": "Quality 75% Value for Money 25%"
        },
        "contractPeriod": {
          "endDate": "2026-02-12T23:59:59+00:00",
          "maxExtentDate": "2026-03-12T23:59:59+00:00",
          "startDate": "2025-08-13T00:00:00+00:00"
        },
        "hasRenewal": true,
        "id": "LOT-0001",
        "renewal": {
          "description": "Extension available if required to complete work."
        },
        "status": "active",
        "value": {
          "amount": 50000.0,
          "amountGross": 60000.0,
          "currency": "AED"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "status": "active",
    "submissionMethodDetails": "https://www.in-tendhost.co.uk/bfi/aspx/Home\nPlease register on this website to see tender documents.",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "tenderPeriod": {
      "endDate": "2025-07-02T12:00:00Z"
    },
    "title": "BFI Player CRO Services",
    "value": {
      "amount": 50000.0,
      "amountGross": 60000.0,
      "currency": "GBP"
    }
  }
}