Buyer Name: Abertay University
Buyer Address: Bell Street, Dundee, UK, DD1 1HG, United Kingdom
Contact Email: procurement@abertay.ac.uk
Contact Telephone: +44 1382308995
Buyer Name: Abertay University
Buyer Address: Bell Street, Dundee, UK, DD1 1HG, United Kingdom
Contact Email: procurement@abertay.ac.uk
Contact Telephone: +44 1382308995
Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.
No linked documents found for this notice.
Lot Description: The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally
Lot 1 Status: cancelled
Lot 1 Has Options: No
Lot 1 Award Criterion (quality): technical
{
"awards": [
{
"id": "029977-2025-038-AU-PRO-2425-1",
"relatedLots": [
"1"
],
"status": "active",
"suppliers": [
{
"id": "GB-FTS-150233",
"name": "Anything is Possible"
}
]
}
],
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "1",
"value": 11
},
{
"id": "2",
"measure": "smeBids",
"relatedLot": "1",
"value": 11
},
{
"id": "3",
"measure": "foreignBidsFromEU",
"relatedLot": "1",
"value": 0
},
{
"id": "4",
"measure": "foreignBidsFromNonEU",
"relatedLot": "1",
"value": 11
},
{
"id": "5",
"measure": "electronicBids",
"relatedLot": "1",
"value": 11
}
]
},
"buyer": {
"id": "GB-FTS-12374",
"name": "Abertay University"
},
"contracts": [
{
"awardID": "029977-2025-038-AU-PRO-2425-1",
"dateSigned": "2025-06-04T00:00:00+01:00",
"id": "029977-2025-038-AU-PRO-2425-1",
"status": "active",
"value": {
"amount": 1050000,
"currency": "GBP"
}
}
],
"date": "2025-06-04T15:40:26+01:00",
"description": "(SC Ref:800728)",
"id": "029977-2025",
"initiationType": "tender",
"language": "en",
"links": [
{
"href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794617",
"rel": "canonical"
}
],
"ocid": "ocds-h6vhtk-04f9a9",
"parties": [
{
"address": {
"countryName": "United Kingdom",
"locality": "Dundee",
"postalCode": "DD1 1HG",
"region": "UK",
"streetAddress": "Bell Street"
},
"contactPoint": {
"email": "procurement@abertay.ac.uk",
"telephone": "+44 1382308995"
},
"details": {
"buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103",
"classifications": [
{
"description": "Body governed by public law",
"id": "BODY_PUBLIC",
"scheme": "TED_CA_TYPE"
},
{
"description": "Education",
"id": "09",
"scheme": "COFOG"
}
],
"url": "http://www.abertay.ac.uk"
},
"id": "GB-FTS-12374",
"identifier": {
"legalName": "Abertay University"
},
"name": "Abertay University",
"roles": [
"buyer"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Brighton",
"postalCode": "BN1 4EA",
"region": "UKJ21",
"streetAddress": "3rd Floor Frederick House, 41-46 Frederick Place"
},
"contactPoint": {
"telephone": "+44 2031304065"
},
"details": {
"scale": "sme"
},
"id": "GB-FTS-150233",
"identifier": {
"legalName": "Anything is Possible"
},
"name": "Anything is Possible",
"roles": [
"supplier"
]
},
{
"address": {
"countryName": "United Kingdom",
"locality": "Dundee",
"postalCode": "DD1 9AD",
"streetAddress": "6 West Bell Street"
},
"id": "GB-FTS-1026",
"identifier": {
"legalName": "Dundee Sheriff Court"
},
"name": "Dundee Sheriff Court",
"roles": [
"reviewBody"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"classification": {
"description": "Advertising services",
"id": "79341000",
"scheme": "CPV"
},
"coveredBy": [
"GPA"
],
"description": "Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university\u2019s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.",
"id": "038-AU-PRO-2425",
"items": [
{
"additionalClassifications": [
{
"description": "Advertising and marketing services",
"id": "79340000",
"scheme": "CPV"
},
{
"description": "Advertising consultancy services",
"id": "79341100",
"scheme": "CPV"
},
{
"description": "Advertising management services",
"id": "79341200",
"scheme": "CPV"
},
{
"description": "Advertising campaign services",
"id": "79341400",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"region": "UKM71"
}
],
"deliveryLocation": {
"description": "Bell Street, Dundee"
},
"id": "1",
"relatedLot": "1"
}
],
"legalBasis": {
"id": "32014L0024",
"scheme": "CELEX"
},
"lots": [
{
"awardCriteria": {
"criteria": [
{
"description": "70",
"name": "technical",
"type": "quality"
},
{
"description": "30",
"type": "price"
}
]
},
"description": "The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university\u2019s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally",
"hasOptions": false,
"id": "1",
"status": "cancelled"
}
],
"mainProcurementCategory": "services",
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"status": "complete",
"title": "Multichannel Advertising \u0026 SEO Agency for Student Recruitment"
}
}