← Back to opportunities

Multichannel Advertising & SEO Agency for Student Recruitment

Abertay University

Buyer Contact Info

Buyer Name: Abertay University

Buyer Address: Bell Street, Dundee, UK, DD1 1HG, United Kingdom

Contact Email: procurement@abertay.ac.uk

Contact Telephone: +44 1382308995

Status
complete
Procedure
open
Value
1050000.0 GBP
Published
04 Jun 2025, 14:40
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79340000 - Advertising and marketing services
Region
n/a
Awarded To
Anything is Possible
Official Source
Open Find a Tender

Description

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): technical

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "id": "029977-2025-038-AU-PRO-2425-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-150233",
          "name": "Anything is Possible"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 11
      },
      {
        "id": "2",
        "measure": "smeBids",
        "relatedLot": "1",
        "value": 11
      },
      {
        "id": "3",
        "measure": "foreignBidsFromEU",
        "relatedLot": "1",
        "value": 0
      },
      {
        "id": "4",
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1",
        "value": 11
      },
      {
        "id": "5",
        "measure": "electronicBids",
        "relatedLot": "1",
        "value": 11
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-12374",
    "name": "Abertay University"
  },
  "contracts": [
    {
      "awardID": "029977-2025-038-AU-PRO-2425-1",
      "dateSigned": "2025-06-04T00:00:00+01:00",
      "id": "029977-2025-038-AU-PRO-2425-1",
      "status": "active",
      "value": {
        "amount": 1050000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2025-06-04T15:40:26+01:00",
  "description": "(SC Ref:800728)",
  "id": "029977-2025",
  "initiationType": "tender",
  "language": "en",
  "links": [
    {
      "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794617",
      "rel": "canonical"
    }
  ],
  "ocid": "ocds-h6vhtk-04f9a9",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Dundee",
        "postalCode": "DD1 1HG",
        "region": "UK",
        "streetAddress": "Bell Street"
      },
      "contactPoint": {
        "email": "procurement@abertay.ac.uk",
        "telephone": "+44 1382308995"
      },
      "details": {
        "buyerProfile": "https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103",
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Education",
            "id": "09",
            "scheme": "COFOG"
          }
        ],
        "url": "http://www.abertay.ac.uk"
      },
      "id": "GB-FTS-12374",
      "identifier": {
        "legalName": "Abertay University"
      },
      "name": "Abertay University",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Brighton",
        "postalCode": "BN1 4EA",
        "region": "UKJ21",
        "streetAddress": "3rd Floor Frederick House, 41-46 Frederick Place"
      },
      "contactPoint": {
        "telephone": "+44 2031304065"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-150233",
      "identifier": {
        "legalName": "Anything is Possible"
      },
      "name": "Anything is Possible",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Dundee",
        "postalCode": "DD1 9AD",
        "streetAddress": "6 West Bell Street"
      },
      "id": "GB-FTS-1026",
      "identifier": {
        "legalName": "Dundee Sheriff Court"
      },
      "name": "Dundee Sheriff Court",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Advertising services",
      "id": "79341000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs.  The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university\u2019s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.",
    "id": "038-AU-PRO-2425",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising consultancy services",
            "id": "79341100",
            "scheme": "CPV"
          },
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
          },
          {
            "description": "Advertising campaign services",
            "id": "79341400",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UKM71"
          }
        ],
        "deliveryLocation": {
          "description": "Bell Street, Dundee"
        },
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "70",
              "name": "technical",
              "type": "quality"
            },
            {
              "description": "30",
              "type": "price"
            }
          ]
        },
        "description": "The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university\u2019s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "Multichannel Advertising \u0026 SEO Agency for Student Recruitment"
  }
}