Buyer Name: Royal Botanic Gardens, Kew
Buyer Address: Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, UKI, TW9 3AE, United Kingdom
Contact Name: Sarah Jandu
Contact Email: procurement@kew.org
Contact Telephone: +44 2083325000
Buyer Name: Royal Botanic Gardens, Kew
Buyer Address: Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, UKI, TW9 3AE, United Kingdom
Contact Name: Sarah Jandu
Contact Email: procurement@kew.org
Contact Telephone: +44 2083325000
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
No linked documents found for this notice.
Lot Description: The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
Lot 1 Status: cancelled
Lot 1 Has Options: No
Lot 1 Award Criterion (quality): Technical Criteria
Lot 1 Award Criterion (quality): Presentation Criteria
Lot 1 Award Criterion (cost): Commercial Criteria
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