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RBGKEW1378 - Market Research Framework

Royal Botanic Gardens, Kew

Buyer Contact Info

Buyer Name: Royal Botanic Gardens, Kew

Buyer Address: Royal Botanic Gardens, Kew, The Herbarium, Kew Green, Richmond, UKI, TW9 3AE, United Kingdom

Contact Name: Sarah Jandu

Contact Email: procurement@kew.org

Contact Telephone: +44 2083325000

Status
complete
Procedure
open
Value
750000.0 GBP
Published
05 Jun 2025, 15:05
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
Mustard Market Research Ltd, Morris Hargreaves McIntyre, The Nursery Research & Planning Ltd, Decision House Limited
Official Source
Open Find a Tender

Description

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Technical Criteria

Lot 1 Award Criterion (quality): Presentation Criteria

Lot 1 Award Criterion (cost): Commercial Criteria

Raw Notice JSON

Expand raw payload
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