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Cynllun Marchnata Digidol Eryri Mynyddoedd a Môr 2025/26 - Eryri Snowdonia Mountains and Coast Digital Marketing Campaign 2025/26

Cyngor Gwynedd

Buyer Contact Info

Buyer Name: Cyngor Gwynedd

Buyer Address: Swyddfeydd y Cyngor / Council Offices, Caernarfon, UKL12, LL55 1SH, United Kingdom

Contact Name: Steven Jones

Contact Email: stevenvjones@gwynedd.llyw.cymru

Contact Telephone: +441286679217

Status
active
Procedure
open
Value
60000.0 GBP
Gross: 72000 GBP
Published
13 Jun 2025, 09:24
Deadline
07 Jul 2025, 16:00
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
n/a
Official Source
Open Find a Tender

Description

Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU. Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau’r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu’r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth £150,000 o incwm i’r economi a chymunedau lleol. Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Môr sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llŷn ac Arfordir Ceredigion. Enw gweithredol yr ymgyrch farchnata ddigidol fydd ‘Hwyl yn Eryri a Phen Llŷn’ gyda’r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal. Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau’r ymgyrch a’r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund. The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism. One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and £150,000 worth of income to the local economy and communities. Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llŷn and the Cambrian Coastline. The working title of the digital marketing campaign will be known as ‘Hwyl in Eryri and Pen Llŷn’. The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

Linked Documents

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Opportunity Context

More Information Links

External Link: https://www.find-tender.service.gov.uk/Notice/032157-2025

Link Description: Tender notice on Find a Tender

Lots

Lot 1 Status: active

Lot 1 Value: GBP 60,000

Lot 1 Value (Gross): GBP 72,000

Lot 1 Contract Start: 2025-07-28T00:00:00+01:00

Lot 1 Contract End: 2026-03-27T23:59:59+00:00

Lot 1 SME Suitable: Yes

Lot 1 Award Criterion (quality): Quality (80%)

Lot 1 Award Criterion (cost): Cost (20%)

Documents

Document Description: Commercially Sensitive Information Document

Document Description: Dogfen Gwybodaeth Fasnachol Sensitif

Document Description: Standard Terms and Conditions (Cyngor Gwynedd)

Document Description: Telerau ac Amodau Safonol (Cyngor Gwynedd)

Document Description: Wales Procurement Specific Questionnaire (WPSQ)

Document Description: Holiadur Caffael Penodol Cymru (WPSQ)

Document Description: ITT Digital Marketing Plan 'Hwyl in Eryri and Pen Llŷn'

Document Description: GID Cynllun Marchnata Digidol 'Hwyl yn Eryri a Phen Llŷn'

Document Description: Tender notice on Find a Tender

Raw Notice JSON

Expand raw payload
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    "description": "Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.\nNod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau\u2019r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu\u2019r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth \u00a3150,000 o incwm i\u2019r economi a chymunedau lleol.\nMae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a M\u00f4r sy\u0027n cynnwys Parc Cenedlaethol Eryri, Pen Ll\u0177n ac Arfordir Ceredigion.\nEnw gweithredol yr ymgyrch farchnata ddigidol fydd \u2018Hwyl yn Eryri a Phen Ll\u0177n\u2019 gyda\u2019r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.\nBydd angen i\u0027r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau\u2019r ymgyrch a\u2019r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - \nCyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.\nThe aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.\nOne of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and \u00a3150,000 worth of income to the local economy and communities.\nCyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Ll\u0177n and the Cambrian Coastline.\nThe working title of the digital marketing campaign will be known as \u2018Hwyl in Eryri and Pen Ll\u0177n\u2019.\nThe campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.",
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