Buyer Name: Cyngor Gwynedd
Buyer Address: Swyddfeydd y Cyngor / Council Offices, Caernarfon, UKL12, LL55 1SH, United Kingdom
Contact Name: Steven Jones
Contact Email: stevenvjones@gwynedd.llyw.cymru
Contact Telephone: +441286679217
Buyer Name: Cyngor Gwynedd
Buyer Address: Swyddfeydd y Cyngor / Council Offices, Caernarfon, UKL12, LL55 1SH, United Kingdom
Contact Name: Steven Jones
Contact Email: stevenvjones@gwynedd.llyw.cymru
Contact Telephone: +441286679217
Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU. Nod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau'r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu'r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth £150,000 o incwm i'r economi a chymunedau lleol. Mae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a Môr sy'n cynnwys Parc Cenedlaethol Eryri, Pen Llŷn ac Arfordir Ceredigion. Enw gweithredol yr ymgyrch farchnata ddigidol fydd 'Hwyl yn Eryri a Phen Llŷn' gyda'r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal. Bydd angen i'r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau'r ymgyrch a'r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. - Cyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund. The aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism. One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and £150,000 worth of income to the local economy and communities. Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Llŷn and the Cambrian Coastline. The working title of the digital marketing campaign will be known as 'Hwyl in Eryri and Pen Llŷn'. The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.
External Link: https://www.find-tender.service.gov.uk/Notice/033013-2025
Link Description: Tender notice on Find a Tender
Lot 1 Status: active
Lot 1 Value: GBP 60,000
Lot 1 Value (Gross): GBP 72,000
Lot 1 Contract Start: 2025-07-28T00:00:00+01:00
Lot 1 Contract End: 2026-03-27T23:59:59Z
Lot 1 SME Suitable: Yes
Lot 1 Award Criterion (quality): Quality (80%)
Lot 1 Award Criterion (cost): Cost (20%)
Document Description: Commercially Sensitive Information Document
Document Description: Dogfen Gwybodaeth Fasnachol Sensitif
Document Description: Standard Terms and Conditions (Cyngor Gwynedd)
Document Description: Telerau ac Amodau Safonol (Cyngor Gwynedd)
Document Description: Wales Procurement Specific Questionnaire (WPSQ)
Document Description: Holiadur Caffael Penodol Cymru (WPSQ)
Document Description: ITT Digital Marketing Plan 'Hwyl in Eryri and Pen Llŷn'
Document Description: GID Cynllun Marchnata Digidol 'Hwyl yn Eryri a Phen Llŷn'
Document Description: Tender notice on Find a Tender
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"description": "Mae Cyngor Gwynedd wedi llwyddo i sicrhau cyllideb ar gyfer y Prosiect Diwyllesiant o Gronfa Ffyniant Gyffredin y DU.\nNod y prosiect yw cefnogi budd a lles i gymunedau, amgylchedd a busnesau Gwynedd trwy ddiwylliant, hamdden ac economi ymweld cynaliadwy. Un o allbynnau\u0027r prosiect yw gweithredu ymgyrch farchnata ddigidol i hybu\u0027r economi ymweld a chynhyrchu 2,500 o ymwelwyr ychwanegol a gwerth \u00a3150,000 o incwm i\u0027r economi a chymunedau lleol.\nMae Cyngor Gwynedd yn ystyried penodi cwmni gyda chymwysterau addas i ddatblygu a gweithredu ymgyrch farchnata ddigidol i hyrwyddo Ardal Farchnata Twristiaeth Eryri Mynyddoedd a M\u00f4r sy\u0027n cynnwys Parc Cenedlaethol Eryri, Pen Ll\u0177n ac Arfordir Ceredigion.\nEnw gweithredol yr ymgyrch farchnata ddigidol fydd \u0027Hwyl yn Eryri a Phen Ll\u0177n\u0027 gyda\u0027r prif amcanion o hyrwyddo diwylliant, treftadaeth, iaith, tirwedd, cynnyrch lleol, cymunedau a chyfleoedd awyr agored yr ardal.\nBydd angen i\u0027r ymgyrch ystyried yr egwyddorion a amlinellwyd yng Nghynllun Economi Ymweld Cynaliadwy Gwynedd ac Eryri 2035 wrth ddatblygu asedau\u0027r ymgyrch a\u0027r amrywiol negeseuon marchnata a chyfathrebu. Bydd hyn yn cefnogi ein hamcanion strategol o greu economi ymweld er budd a lles pobl, amgylchedd, iaith a diwylliant Gwynedd ac Eryri. -\nCyngor Gwynedd has been successful in securing funds for the Diwyllesiant 2 Project from the UK Shared Prosperity Fund.\nThe aim of the project is to support the benefits and well-being of communities, the environment, and businesses in Gwynedd through culture, leisure, and sustainable tourism.\nOne of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 2,500 additional visitors and \u00a3150,000 worth of income to the local economy and communities.\nCyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Pen Ll\u0177n and the Cambrian Coastline.\nThe working title of the digital marketing campaign will be known as \u0027Hwyl in Eryri and Pen Ll\u0177n\u0027.\nThe campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.",
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