Buyer Name: Board of Trustees of the Royal Botanic Gardens Kew
Buyer Address: THE HERBARIUM, KEW GREEN, UKI75, TW93AE, United Kingdom
Contact Email: procurement@kew.org
Contact Telephone: +44 2083325000
Buyer Name: Board of Trustees of the Royal Botanic Gardens Kew
Buyer Address: THE HERBARIUM, KEW GREEN, UKI75, TW93AE, United Kingdom
Contact Email: procurement@kew.org
Contact Telephone: +44 2083325000
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.
No linked documents found for this notice.
Lot Description: To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign report
Lot 1 Status: cancelled
Lot 1 Has Options: No
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"description": "To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.\nThe scope of requirements is:\n\u2022 Response to brief\n\u2022 Audience analysis and scoping\n\u2022 Audience targeting strategy\n\u2022 Channel mix proposal\n\u2022 Creative optimisation\n\u2022 Establish KPIs and success metrics\n\u2022 Budget allocation across channel mix\n\u2022 Optimisation of live campaign\n\u2022 End of campaign report",
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"status": "complete",
"title": "Legacy Campaigns 2025 - 2026"
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