SEO and ASO Services

{
  "buyer": {
    "id": "GB-COH-09121572",
    "name": "ORDNANCE SURVEY LIMITED"
  },
  "date": "2025-07-02T15:35:32+01:00",
  "id": "036886-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0557c4",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "region": "UKJ36",
        "streetAddress": "Explorer House Adanac Drive"
      },
      "contactPoint": {
        "email": "caroline.eadie@os.uk",
        "name": "Caroline Eadie",
        "telephone": "+4423 8005 5091"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.os.uk"
      },
      "id": "GB-COH-09121572",
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "name": "ORDNANCE SURVEY LIMITED",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-09-05T23:59:59+00:00"
    },
    "description": "Ordnance Survey (OS) is Great Britain\u2019s National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products.\nOS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions \u2014 whether planning sustainable cities, managing climate risks, or improving connectivity \u2014 because everything happens somewhere. \nAs part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. \nOS is divided into two business units: Commercial, which provides geographic data products and services to businesses and Government, and Consumer, helping consumers explore the outdoors using Ordnance Survey\u2019s paper maps and OS Maps app. \nOS is looking to work with one agency that will manage both SEO (Search Engine Optimisation) and App Store Optimisation (ASO). The agency will provide a cohesive strategy that will maximise SEO and ASO value. The agency will work across the business areas to provide a holistic view of the OS web/app estate and drive organic growth. It will also provide recommendations and support for the consumer web estate migration work and the international roll-out of OS Maps.",
    "documents": [
      {
        "documentType": "biddingDocuments",
        "id": "L-1",
        "url": "https://in-tendhost.co.uk/os/aspx/Home"
      },
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-07-02T15:35:32+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "036886-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/036886-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-07-16T12:00:00+00:00"
    },
    "hasRecurrence": true,
    "id": "BS.0513",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          },
          {
            "description": "Direct marketing services",
            "id": "79342100",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "LOT-0001",
        "relatedLot": "LOT-0001"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Full details of the award criteria can be found in the Instructions for Tendering Documentation",
              "name": "Simple description",
              "type": "price"
            }
          ],
          "weightingDescription": "Full details of the award criteria can be found in the Instructions for Tendering Documentation"
        },
        "contractPeriod": {
          "endDate": "2027-09-30T23:59:59+00:00",
          "maxExtentDate": "2028-09-30T23:59:59+00:00",
          "startDate": "2025-10-01T00:00:00+00:00"
        },
        "hasRenewal": true,
        "id": "LOT-0001",
        "renewal": {
          "description": "The contract term is for 2 years, with an option for an additional 12-month extension, subject to performance"
        },
        "status": "active",
        "value": {
          "amount": 390000,
          "amountGross": 468000,
          "currency": "AED"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "Stage 3 is the moderation of the submissions. Stage 4 is the presentation stage for the top three suppliers. Full details are provided in the tender documents."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2028-06-01T23:59:59Z"
        }
      ]
    },
    "specialRegime": [
      "concession"
    ],
    "status": "active",
    "submissionMethodDetails": "https://in-tendhost.co.uk/os/aspx/Home",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2025-07-30T12:00:00+00:00"
    },
    "title": "SEO and ASO Services",
    "value": {
      "amount": 390000,
      "amountGross": 468000,
      "currency": "GBP"
    }
  }
}