Creative & Interior Design Framework

{
  "buyer": {
    "id": "GB-PPON-PYJY-3925-DVJD",
    "name": "Peabody Trust"
  },
  "date": "2025-07-29T16:05:03+01:00",
  "id": "043977-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-056858",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 7JB",
        "region": "UKI44",
        "streetAddress": "Minster Court, 45 47 Westminster Bridge Road"
      },
      "contactPoint": {
        "email": "procurement.enquiries@peabody.org.uk",
        "name": "Damon Pickard",
        "telephone": "02070214444"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PYJY-3925-DVJD",
      "identifier": {
        "id": "PYJY-3925-DVJD",
        "scheme": "GB-PPON"
      },
      "name": "Peabody Trust",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-11-10T23:59:59+00:00"
    },
    "coveredBy": [
      "GPA",
      "CPTPP"
    ],
    "description": "This will be a 2 Lot framework for a 3 year term with a 1 year extension option to provide marketing services to support Peabody\u2019s New Homes Sales \u0026 Marketing team and other authorised users. \nLot 1 \u2013 Creative design \nTo design and deliver high quality creative work and assets that align with wider marketing communications strategies  \nLot 2 \u2013 Interior Design \nTo plan, design and install our show homes and/or sales offices to support our sales programmes.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./X8WE88P8XA\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/X8WE88P8XA",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-07-29T16:05:03+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "043977-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/043977-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-26T12:00:00+01:00"
    },
    "id": "PA0012",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Lowest Price",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Technical questions",
              "numbers": [
                {
                  "number": 50,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-12-31T23:59:59+00:00",
          "maxExtentDate": "2029-12-31T23:59:59+00:00",
          "startDate": "2026-01-01T00:00:00+00:00"
        },
        "description": "Secure full-service creative agencies to deliver high-impact assets for Peabody\u2019s 4-year sales program, ensuring alignment with marketing strategies and target demographics. \nWhat do we expect? \nAbility to design and deliver creative assets to a high standard that are fit for purpose and align with the wider marketing communication strategy (scheme specific and/or Peabody).  \nAbility to create world class designs across:  \nOverall development branding, strapline and brand positioning  \nMulti-tenure/multi-phase campaign creative   \nFit for purpose advertising concepts and creative that includes;  \nLifestyle, floorplan brochures and other supporting guides i.e. Investor \u0026 Fact sheets in digital and print ready format \nMulti channel campaign rollout:  \nDigital: Website banners, PPC assets, email templates (design \u0026 build) \nOOH: Hoarding, building, tube ads, bus stops, press ads \nSales suites: Display graphics  \nSocial media visuals and campaigns \nAnimated video content  \nVideo \u0026 photography content (lifestyle and/or product)  \nExpert audience insights (first-time buyers, BOMAD, investors) \nStrong attention to detail, design and copywriting abilities  \nInnovative understanding to incorporate modern design trends and creative best practices to all works \nProvide ad hoc creative support and work collaboratively within budget for deliverables; ensuring transparency and clarity with regards to costs \nOperate across UK residential and/or commercial real estate and delivering campaigns overseas (Middle-East \u0026 China).",
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "Upto 12 months"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Included in PSQ",
              "type": "economic"
            },
            {
              "description": "Technical questions included in PSQ",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Creative design",
        "value": {
          "amountGross": 3000000.0,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Price Schedule",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Technical Questions",
              "numbers": [
                {
                  "number": 50,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-12-31T23:59:59+00:00",
          "maxExtentDate": "2029-12-31T23:59:59+00:00",
          "startDate": "2026-01-01T00:00:00+00:00"
        },
        "description": "We have an ambitious sales programme over the next four years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.  \nWhat do we expect? \nImpactful and functional designs that align with target market aspirations and brand values, across all tenures \nUnderstanding of current and future market trends, particularly within the London residential property sector and Home Counties.  \nDevelop interior design concepts with clear consideration of the target market\u2019s needs and aspirations, surrounding area and local context, competitors and brand alignment including show home plans that maximises space while achieving elevated style among competitive show apartments in the area. Ensure sales offices are designed to be functional, welcoming, and reflective of the brand identity. \nSpecifying, supplying, and installing all decorative finishes, including painting, wallpaper, window treatments, and electrical fittings, sourcing and managing trades as required whilst adhering to the provided budget for deliverables, ensuring transparency with costs and documenting cost-saving initiatives.\nDress outdoor spaces cohesively with furniture, lighting, and decorative elements that complement the interior design and target market aspirations. \nEmphasise sustainability by prioritizing designs and materials that can be reused or repurposed effectively.",
        "hasRenewal": true,
        "id": "2",
        "renewal": {
          "description": "Upto 12 months"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "See PSQ on Delta portal",
              "type": "economic"
            },
            {
              "description": "See PSQ on Delta portal",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Interior Design",
        "value": {
          "amountGross": 3000000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "participationFees": [
      {
        "description": "No fees charged to suppliers",
        "id": "ocds-h6vhtk-056858",
        "type": [
          "win"
        ]
      }
    ],
    "procedure": {
      "features": "Procurement will involve a Conditions of Participation stage including a Procurement Specific Questionnaire followed by a final tender stage."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://www.delta-esourcing.com/ Enquiry deadline is set for return of PSQ, tender submission deadline is the main tender for those successfully through the conditions of participation shortlisting stage",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "buyerCategories": "All other housing associations operating as a public contracting authority",
        "description": "Call off contracts will be awarded with or without competition under competitive flexible procedure. Any prices established at framework level will be considered the ceiling prices for call offs with providers encouraged to improve upon these where possible at the call-off stage.",
        "method": "withAndWithoutReopeningCompetition",
        "type": "open"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-10-06T12:00:00+01:00"
    },
    "title": "Creative \u0026 Interior Design Framework",
    "value": {
      "amountGross": 6000000.0,
      "currency": "GBP"
    }
  }
}