Buyer Name: Anchor Hanover Group
Buyer Address: 2 Godwin Street, Bradford, UKE41, BD1 2ST, United Kingdom
Contact Email: allen.norman@anchor.org.uk
Creative Marketing Services (Sales) Framework
Buyer Contact Info
Status
complete
complete
Procedure
selective
selective
Value
10000000.0 GBP
10000000.0 GBP
Published
08 Aug 2025, 16:36
08 Aug 2025, 16:36
Deadline
n/a
n/a
Contract Start
31 Aug 2025, 23:00
31 Aug 2025, 23:00
Contract End
31 Aug 2029, 22:59
31 Aug 2029, 22:59
Category
n/a
n/a
CPV
79340000 - Advertising and marketing services
79340000 - Advertising and marketing services
Region
n/a
n/a
Awarded To
FLUID IDEAS LIMITED, MEDIAWORKS UK LIMITED, STEFFCO LIMITED, WE ARE FRED CREATIVE LTD
FLUID IDEAS LIMITED, MEDIAWORKS UK LIMITED, STEFFCO LIMITED, WE ARE FRED CREATIVE LTD
Official Source
Open Find a Tender
Open Find a Tender
Description
Anchor's New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55. To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency). We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns. Anchor's direct estimated spend is likely to be circa £1M.
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Awards
Award Title: Creative Marketing Services (Sales) Framework
Raw Notice JSON
Expand raw payload
{
"awards": [
{
"aboveThreshold": true,
"assessmentSummariesDateSent": "2025-08-08T00:00:00+01:00",
"contractPeriod": {
"endDate": "2029-08-31T23:59:59+01:00",
"startDate": "2025-09-01T00:00:00+01:00"
},
"date": "2025-08-07T00:00:00+01:00",
"documents": [
{
"datePublished": "2025-08-08T17:36:30+01:00",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "047442-2025",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/047442-2025"
}
],
"id": "1",
"items": [
{
"additionalClassifications": [
{
"description": "Advertising and marketing services",
"id": "79340000",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKC"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKD"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKE"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKF"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKG"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKH"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKJ"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2025-08-29T23:59:59+01:00",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"standstillPeriod": {
"endDate": "2025-08-19T23:59:59+01:00"
},
"status": "pending",
"suppliers": [
{
"id": "GB-COH-06011174",
"name": "FLUID IDEAS LIMITED"
},
{
"id": "GB-COH-06309397",
"name": "MEDIAWORKS UK LIMITED"
},
{
"id": "GB-COH-03234103",
"name": "STEFFCO LIMITED"
},
{
"id": "GB-COH-10373719",
"name": "WE ARE FRED CREATIVE LTD"
}
],
"title": "Creative Marketing Services (Sales) Framework",
"value": {
"amount": 10000000,
"amountGross": 12000000,
"currency": "GBP"
}
}
],
"bids": {
"details": [
{
"id": "1",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-06011174",
"name": "FLUID IDEAS LIMITED"
}
]
},
{
"id": "2",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-06309397",
"name": "MEDIAWORKS UK LIMITED"
}
]
},
{
"id": "3",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-03234103",
"name": "STEFFCO LIMITED"
}
]
},
{
"id": "4",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-10373719",
"name": "WE ARE FRED CREATIVE LTD"
}
]
},
{
"id": "5",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-03005065",
"name": "CAST MEDIA GROUP LIMITED"
}
]
},
{
"id": "6",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-04286449",
"name": "FOUR COMMUNICATIONS LIMITED"
}
]
},
{
"id": "7",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-11769308",
"name": "FULL COMMUNICATIONS HOLDINGS LIMITED"
}
]
},
{
"id": "8",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-05064661",
"name": "STAUNTON ROOK LIMITED"
}
]
},
{
"id": "9",
"relatedLots": [
"1"
],
"status": "valid",
"tenderers": [
{
"id": "GB-COH-14317074",
"name": "JHM INVEST LTD"
}
]
}
],
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "1",
"value": 9
},
{
"id": "2",
"measure": "finalStageBids",
"relatedLot": "1",
"value": 9
},
{
"id": "3",
"measure": "smeFinalStageBids",
"relatedLot": "1",
"value": 9
},
{
"id": "4",
"measure": "vcseFinalStageBids",
"relatedLot": "1",
"value": 0
}
]
},
"buyer": {
"id": "GB-MPR-7843",
"name": "Anchor Hanover Group"
},
"date": "2025-08-08T17:36:30+01:00",
"id": "047442-2025",
"initiationType": "tender",
"language": "en",
"ocid": "ocds-h6vhtk-0519ea",
"parties": [
{
"additionalIdentifiers": [
{
"id": "PYBH-1339-MTCJ",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Bradford",
"postalCode": "BD1 2ST",
"region": "UKE41",
"streetAddress": "2 Godwin Street"
},
"contactPoint": {
"email": "allen.norman@anchor.org.uk"
},
"details": {
"classifications": [
{
"description": "Public authority - sub-central government",
"id": "publicAuthoritySubCentralGovernment",
"scheme": "UK_CA_TYPE"
}
]
},
"id": "GB-MPR-7843",
"identifier": {
"id": "7843",
"scheme": "GB-MPR"
},
"name": "Anchor Hanover Group",
"roles": [
"buyer"
]
},
{
"additionalIdentifiers": [
{
"id": "PRZD-1219-JHHQ",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Leeds",
"postalCode": "LS2 7EY",
"region": "UKE42",
"streetAddress": "29 The Studio 46 The Calls"
},
"details": {
"scale": "sme",
"url": "https://www.castcan.co.uk/",
"vcse": false
},
"id": "GB-COH-03005065",
"identifier": {
"id": "03005065",
"scheme": "GB-COH"
},
"name": "CAST MEDIA GROUP LIMITED",
"roles": [
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PWRQ-4311-JCJV",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "E1 1FX",
"region": "UKI42",
"streetAddress": "The Hickman Building, 2 Whitechapel Road"
},
"details": {
"scale": "sme",
"url": "https://www.four.agency/",
"vcse": false
},
"id": "GB-COH-04286449",
"identifier": {
"id": "04286449",
"scheme": "GB-COH"
},
"name": "FOUR COMMUNICATIONS LIMITED",
"roles": [
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PXYD-5832-BHGZ",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "W1W 6HL",
"region": "UKI32",
"streetAddress": "2nd Floor 32-33 Gosfield Street"
},
"details": {
"scale": "sme",
"url": "http://fullcomms.co.uk",
"vcse": false
},
"id": "GB-COH-11769308",
"identifier": {
"id": "11769308",
"scheme": "GB-COH"
},
"name": "FULL COMMUNICATIONS HOLDINGS LIMITED",
"roles": [
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PNQW-1792-MBTP",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Chester",
"postalCode": "CH1 4QN",
"region": "UKD63",
"streetAddress": "Staunton House 5 Chantry Court"
},
"details": {
"scale": "sme",
"url": "https://www.stauntonrook.co.uk",
"vcse": false
},
"id": "GB-COH-05064661",
"identifier": {
"id": "05064661",
"scheme": "GB-COH"
},
"name": "STAUNTON ROOK LIMITED",
"roles": [
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PRHM-4514-XVYX",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Stafford",
"postalCode": "ST18 0FZ",
"region": "UKG24",
"streetAddress": "7 Marconi Gate"
},
"details": {
"scale": "sme",
"url": "https://jhm-invest.co.uk/",
"vcse": false
},
"id": "GB-COH-14317074",
"identifier": {
"id": "14317074",
"scheme": "GB-COH"
},
"name": "JHM INVEST LTD",
"roles": [
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PJLL-6189-TYHR",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Derby",
"postalCode": "DE22 1DZ",
"region": "UKF11",
"streetAddress": "First Floor North Mill Darley Abbey Mills"
},
"contactPoint": {
"email": "hello@fluid-ideas.co.uk"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "sme",
"shelteredWorkshop": false,
"url": "http://www.fluid-ideas.co.uk",
"vcse": false
},
"id": "GB-COH-06011174",
"identifier": {
"id": "06011174",
"scheme": "GB-COH"
},
"name": "FLUID IDEAS LIMITED",
"roles": [
"supplier",
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PGMB-5426-PPJQ",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Gateshead",
"postalCode": "NE11 9SZ",
"region": "UKC22",
"streetAddress": "Floor 2 The Honeycomb"
},
"contactPoint": {
"email": "bidteam@mediaworks.co.uk"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "sme",
"shelteredWorkshop": false,
"url": "http://www.mediaworks.co.uk",
"vcse": false
},
"id": "GB-COH-06309397",
"identifier": {
"id": "06309397",
"scheme": "GB-COH"
},
"name": "MEDIAWORKS UK LIMITED",
"roles": [
"supplier",
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PHQZ-9455-HPHW",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Leeds",
"postalCode": "LS12 2EJ",
"region": "UKE42",
"streetAddress": "78 Armley Road"
},
"contactPoint": {
"email": "pgt@weareresource.co.uk"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "sme",
"shelteredWorkshop": false,
"url": "https://www.weareresource.co.uk",
"vcse": false
},
"id": "GB-COH-03234103",
"identifier": {
"id": "03234103",
"scheme": "GB-COH"
},
"name": "STEFFCO LIMITED",
"roles": [
"supplier",
"tenderer"
]
},
{
"additionalIdentifiers": [
{
"id": "PZLZ-3535-VTMP",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Hadleigh",
"postalCode": "SS7 2BT",
"region": "UKH37",
"streetAddress": "Suite 9, Hadleigh Business Centre"
},
"contactPoint": {
"email": "clive@wearefred.co.uk"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "sme",
"shelteredWorkshop": false,
"url": "http://www.wearefred.co.uk",
"vcse": false
},
"id": "GB-COH-10373719",
"identifier": {
"id": "10373719",
"scheme": "GB-COH"
},
"name": "WE ARE FRED CREATIVE LTD",
"roles": [
"supplier",
"tenderer"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"description": "Anchor\u0027s New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55.\nTo support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.\nAppointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency).\nWe are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns.\nAnchor\u0027s direct estimated spend is likely to be circa \u00a31M.",
"id": "C9932",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
}
],
"procurementMethod": "selective",
"procurementMethodDetails": "Competitive flexible procedure",
"status": "complete",
"techniques": {
"hasFrameworkAgreement": true
},
"title": "Creative Marketing Services (Sales) Framework"
}
}