Media literacy activities for children and young people in Northern Ireland

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  "date": "2025-08-12T10:28:48+01:00",
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    "description": "Ofcom has a requirement for media literacy activities that develop critical thinking about online content for children and young people in Northern Ireland.\nAs a minimum, the following must be delivered by September 2028:\n\u2022\tEmbed critical thinking into delivery of content creation activities with children and young people and their parents in formal or informal education contexts \n\u2022\tWe expect any activities or resources to be co-produced with target participants \n\u2022\tOrganisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary. \n\u2022\tThere is an expectation of stakeholder engagement which will include: \no\tPromoting media literacy activities to relevant community organisations, schools or youth groups \no\tSupporting activities intended to inform policy development, which will be led by Ofcom \no\tSeeking input from expert steering group, which will be led by Ofcom \no\tWorking in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland \n\u2022\tOrganisations will work with Ofcom\u2019s evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit\n\u2022\tOrganisations will be willing to share learnings with Ofcom\u2019s Making Sense of Media network",
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        "awardCriteria": {
          "description": "1) Experience of delivering relevant media literacy/critical thinking programmes - 20%\n2) Knowledge of children and young people  - 20%\n3) Delivery methodology - 25%\n4) Evaluation methodology - 15%\n5) Price - 20%"
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          "description": "Any contract(s) awarded following the conclusion of the tender process will be for an initial duration of one year. At Ofcom\u2019s sole discretion, the contract may be extended for up to two further periods of up to twelve months each. The maximum length of the contract is therefore three years."
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