Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

{
  "buyer": {
    "id": "GB-UKPRN-10005790",
    "name": "Sheffield Hallam University"
  },
  "date": "2025-08-12T15:53:53+01:00",
  "id": "048138-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05866c",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PVMW-4512-JZYY",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Sheffield",
        "postalCode": "S1 1WB",
        "region": "UKE32",
        "streetAddress": "City Campus"
      },
      "contactPoint": {
        "email": "strategicprocurement@shu.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.shu.ac.uk"
      },
      "id": "GB-UKPRN-10005790",
      "identifier": {
        "id": "10005790",
        "scheme": "GB-UKPRN"
      },
      "name": "Sheffield Hallam University",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-12-15T23:59:59Z"
    },
    "description": "The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:\n\u25cf delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International\n\u25cf raising the profile and enhancing the reputation of the University through institutional positioning and research impact\n\u25cf promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace\n\u25cf generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives\n\u25cf Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful\nThe agency will proactively support and work in partnership with the University\u0027s Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-08-12T15:53:53+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "048138-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/048138-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-08-29T12:00:00+01:00"
    },
    "expressionOfInterestDeadline": "2025-09-12T12:00:00+01:00",
    "id": "2425-02-RCM-LJ",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Market research services",
            "id": "79310000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKE32"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Quality",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 35,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 5,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-01-11T23:59:59Z",
          "maxExtentDate": "2031-01-11T23:59:59Z",
          "startDate": "2026-01-12T00:00:00Z"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "Initial term of 3 years followed by one possible extension of 2 further years"
        },
        "status": "active",
        "value": {
          "amount": 10416667,
          "amountGross": 12500000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "The procurement will be conducted using a Competitive Flexible Procedure comprising two stages.\nStage 1 - Conditions of Participation\nAll interested suppliers must complete the Procurement Specific Questionnaire (PSQ), which will include assessment against mandatory and discretionary exclusion grounds, financial and legal capacity, and technical ability to perform the Contract. The top four suppliers who meet the participation requirements will be invited to Stage 2.\nStage 2 - Final Tender Submission \nQualified suppliers will receive the Invitation to Tender (ITT), final specifications, and associated documents. Final Tenders will be invited. Scored interviews and/or presentations will be held on Monday 10th November as part of the evaluation.\nOutcome and Contract Award\nFollowing evaluation of final submissions, the preferred bidder will be identified. All suppliers from Stage 2 will be notified of the outcome. A mobilisation plan will be agreed with the preferred bidder, and the contract will then be awarded."
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "Tender docs will be available via Sheffield Hallam University\u0027s In-Tend site https://in-tendhost.co.uk/sheffieldhallamuniversity\nTenderers will need to be registered on this site in order to view documents and submit bids",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "title": "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing",
    "value": {
      "amount": 10416667,
      "amountGross": 12500000,
      "currency": "GBP"
    }
  }
}