Creative Services Framework

{
  "buyer": {
    "id": "GB-PPON-PNJQ-2746-NWYT",
    "name": "Transport for Greater Manchester"
  },
  "date": "2025-08-19T14:09:58+01:00",
  "id": "049852-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0513ae",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Manchester",
        "postalCode": "M1 3BG",
        "region": "UKD33",
        "streetAddress": "2 Piccadilly Place"
      },
      "contactPoint": {
        "email": "procurement@tfgm.com"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PNJQ-2746-NWYT",
      "identifier": {
        "id": "PNJQ-2746-NWYT",
        "scheme": "GB-PPON"
      },
      "name": "Transport for Greater Manchester",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-10-27T23:59:59Z"
    },
    "description": "Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably.\nTfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities.\nTfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks.\nGiven this expansion and the fact marketing is a specialist area, TfGM\u0027s internal Marketing team is looking to source external support to help deliver its ambitions.\nTfGM are looking to award suppliers under the following lots:\nLot 1: Strategy \u0026 Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution \u0026 production, seasonal planning, messaging strategy and audience \u0026 market analysis.\nLot 2: Artwork \u0026 Graphics - includes graphic design, creating artwork, versioning and copywriting.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "accessDetails": "TfGM are using Pro-Contract / The Chest for the management of this procurement. This is where the tender documents will be held and where suppliers must submit their bids.\nThe Pro-Contract ref number is DN759994.\nIf interested suppliers are not registered already on this e-sourcing portal, we recommend that they do so as soon as possible. Here is the link to register - https://procontract.due-north.com/Register",
        "documentType": "biddingDocuments",
        "id": "future"
      },
      {
        "datePublished": "2025-08-19T14:09:58+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "049852-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/049852-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-09-03T16:00:00+01:00"
    },
    "id": "DN759994",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Market research services",
            "id": "79310000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKD3"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Graphic design services",
            "id": "79822500",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKD3"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "numbers": [
                {
                  "number": 45,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Commercial",
              "numbers": [
                {
                  "number": 45,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-03-01T23:59:59Z",
          "maxExtentDate": "2030-03-01T23:59:59Z",
          "startDate": "2026-03-02T00:00:00Z"
        },
        "description": "This Lot will have a strategic focus on delivering marketing campaigns through creative alignment, brand consistency, and delivery of high-impact visual assets.\no\tGathering of audience insights\no\tMarket analysis\no\tInform TfGM of industry trends\no\tSeasonal planning\no\tMessaging strategy\no\tCreative strategy\no\tMarketing strategy\no\tCampaign strategy\no\tIdeation \u0026 concepting\no\tMulti-channel campaign planning\no\tProduction \u0026 delivery of campaign assets including photography, video, audio production and copywriting",
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "Extension dependant on framework still meeting requirements for TfGM."
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "A financial risk assessment methodology has been provided as part the PSQ. Prospective Suppliers are required to read this information thoroughly and follow the instructions in order to complete the self-assessment prior to the PSQ submission deadline.\nSuppliers are required to confirm whether they already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated below:\nEmployer\u0027s (Compulsory) Liability Insurance = \u00a35,000,000\nPublic Liability Insurance = \u00a310,000,000\nProfessional Indemnity Insurance = \u00a35,000,000\nA response of \u0027No\u0027 or failure to attach suitable evidence of the commitment will Fail to meet this condition of participation.",
              "type": "economic"
            },
            {
              "description": "For Stage 1, the PSQ there are three (3) Technical Ability questions, scored in line with the award criteria found within the PSQ document.\nThe score for each question will be added together to give a Total Score (out of 100%) for each Supplier. All Suppliers who receive a Total Score will be ranked by score and the top suppliers will be taken through to Stage 2. It is envisioned that ten (10) suppliers will be taken through for Lot 1, and six (6 ) suppliers will be taken through for Lot 2.\nThe sixteen (16) shortlisted suppliers will then be invited to Stage 2 ITT. The criteria for this part of the tender will be split into Technical, Social Value and Commercial.",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Strategy \u0026 Creative",
        "value": {
          "amount": 3000000,
          "amountGross": 3600000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "numbers": [
                {
                  "number": 45,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Social Value",
              "numbers": [
                {
                  "number": 10,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Commercial",
              "numbers": [
                {
                  "number": 45,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2029-03-01T23:59:59Z",
          "maxExtentDate": "2030-03-01T23:59:59Z",
          "startDate": "2026-03-02T00:00:00Z"
        },
        "description": "This Lot will encompass both business-as-usual activities, as well as collaboration on marketing campaigns to ensure timely delivery of creative assets and campaign requirements.\no\tArtworking across varying demographics.\no\tGraphic Design\no\tVersioning\no\tPresentations (e.g. PowerPoints)\no\tCartography\no\tIllustration\no\tAnimation (for social media, internal audiences, TV etc.)\no\tMotion Graphics\no\t3D Modelling\no\tCopywriting",
        "hasRenewal": true,
        "id": "2",
        "renewal": {
          "description": "Extension dependant on framework still meeting requirements for TfGM."
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "A financial risk assessment methodology has been provided as part the PSQ. Prospective Suppliers are required to read this information thoroughly and follow the instructions in order to complete the self-assessment prior to the PSQ submission deadline.\nSuppliers are required to confirm whether they already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated below:\nEmployer\u0027s (Compulsory) Liability Insurance = \u00a35,000,000\nPublic Liability Insurance = \u00a310,000,000\nProfessional Indemnity Insurance = \u00a35,000,000\nA response of \u0027No\u0027 or failure to attach suitable evidence of the commitment will Fail to meet this condition of participation.",
              "type": "economic"
            },
            {
              "description": "For Stage 1, the PSQ there are three (3) Technical Ability questions, scored in line with the award criteria found within the PSQ document.\nThe score for each question will be added together to give a Total Score (out of 100%) for each Supplier. All Suppliers who receive a Total Score will be ranked by score and the top suppliers will be taken through to Stage 2. It is envisioned that ten (10) suppliers will be taken through for Lot 1, and six (6 ) suppliers will be taken through for Lot 2.\nThe sixteen (16) shortlisted suppliers will then be invited to Stage 2 ITT. The criteria for this part of the tender will be split into Technical, Social Value and Commercial.",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "title": "Artwork \u0026 Graphics",
        "value": {
          "amount": 700000,
          "amountGross": 840000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "participationFees": [
      {
        "description": "Further information on rebate fees can be found in the tender documents on Pro Contract. Tender Reference: DN759994.",
        "id": "ocds-h6vhtk-0513ae",
        "relativeValue": {
          "monetaryValue": "award",
          "proportion": 0.01
        },
        "type": [
          "win"
        ]
      }
    ],
    "procedure": {
      "features": "There will be two stages to the tender process.\nStage 1 - PSQ\nStage 2 - ITT\nSuppliers will be shortlisted via the PSQ process, before being invited to the ITT stage."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "Tenders must be submitted electronically via Pro Contract: https://procontract.due-north.com/Register",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "description": "Services awarded via the framework for any projects under Lots 1 and 2, will be called off either via mini competition through a \u0027pitch\u0027/competitive quotation process or via a Direct Award, which is permitted up to the value of \u00a350k (exc. VAT).",
        "maximumParticipants": 8,
        "method": "withAndWithoutReopeningCompetition",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-09-17T16:00:00+01:00"
    },
    "title": "Creative Services Framework",
    "value": {
      "amount": 3700000,
      "amountGross": 4440000,
      "currency": "GBP"
    }
  }
}