Buyer Name: Cardiff Council
Buyer Address: County Hall, Cardiff, UKL22, CF10 4UW, United Kingdom
Contact Name: Jordan Evans
Contact Email: Corporateandtransport@cardiff.gov.uk
Large Digital Advertising Screens Concession Contract
Buyer Contact Info
Status
complete
complete
Procedure
open
open
Value
555000.0 GBP
555000.0 GBP
Published
08 Sep 2025, 16:03
08 Sep 2025, 16:03
Deadline
n/a
n/a
Contract Start
30 Sep 2025, 23:00
30 Sep 2025, 23:00
Contract End
30 Sep 2035, 22:59
30 Sep 2035, 22:59
Category
n/a
n/a
CPV
79340000 - Advertising and marketing services
79340000 - Advertising and marketing services
Region
n/a
n/a
Awarded To
Route Sales & Media Limited, Primesight Limited, Bauer Media Outdoor UK Ltd
Route Sales & Media Limited, Primesight Limited, Bauer Media Outdoor UK Ltd
Official Source
Open Find a Tender
Open Find a Tender
Description
The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods. This requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Lot 2 Status: complete
Lot 3 Status: complete
Lot 4 Status: complete
Lot 5 Status: complete
Lot 6 Status: complete
Lot 7 Status: complete
Lot 8 Status: complete
Lot 9 Status: complete
Lot 10 Status: complete
Lot 11 Status: complete
Lot 12 Status: complete
Lot 13 Status: complete
Lot 14 Status: complete
Lot 15 Status: complete
Awards
Award Title: Queensgate Roundabout
Award Title: Gabalfa Interchange (Bridge)
Award Title: Culverhouse Cross
Award Title: Newport Road Rumney Hill
Award Title: Heol Pontprennau (Wedding Cake)
Award Title: Pontprennau Interchange (Bridge)
Award Title: Cogan Spur / Ferry Road Interchange
Award Title: Penarth Road Opposite Pumping Station (Verge)
Raw Notice JSON
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"measure": "finalStageBids",
"relatedLot": "9",
"value": 2
},
{
"id": "27",
"measure": "smeFinalStageBids",
"relatedLot": "9",
"value": 0
},
{
"id": "28",
"measure": "vcseFinalStageBids",
"relatedLot": "9",
"value": 0
},
{
"id": "29",
"measure": "bids",
"relatedLot": "15",
"value": 2
},
{
"id": "30",
"measure": "finalStageBids",
"relatedLot": "15",
"value": 2
},
{
"id": "31",
"measure": "smeFinalStageBids",
"relatedLot": "15",
"value": 2
},
{
"id": "32",
"measure": "vcseFinalStageBids",
"relatedLot": "15",
"value": 2
}
]
},
"buyer": {
"id": "GB-PPON-PVHP-5769-YHRQ",
"name": "Cardiff Council"
},
"date": "2025-09-08T17:03:15+01:00",
"id": "054814-2025",
"initiationType": "tender",
"language": "en",
"ocid": "ocds-h6vhtk-052aa9",
"parties": [
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Cardiff",
"postalCode": "CF10 4UW",
"region": "UKL22",
"streetAddress": "County Hall"
},
"contactPoint": {
"email": "Corporateandtransport@cardiff.gov.uk",
"name": "Jordan Evans"
},
"details": {
"classifications": [
{
"description": "Public authority - sub-central government",
"id": "publicAuthoritySubCentralGovernment",
"scheme": "UK_CA_TYPE"
},
{
"description": "Welsh devolved regulations apply",
"id": "GB-WLS",
"scheme": "UK_CA_DEVOLVED_REGULATIONS"
}
],
"url": "http://www.cardiff.gov.uk"
},
"id": "GB-PPON-PVHP-5769-YHRQ",
"identifier": {
"id": "PVHP-5769-YHRQ",
"scheme": "GB-PPON"
},
"name": "Cardiff Council",
"roles": [
"buyer"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Cardiff",
"postalCode": "CF11 8QF",
"region": "UKL22",
"streetAddress": "Unit 8 \u0026 9 Stuart Close Trade Park"
},
"contactPoint": {
"email": "Corporateandtransport@cardiff.gov.uk"
},
"details": {
"scale": "sme",
"vcse": false
},
"id": "GB-PPON-PZZN-5384-WWHX",
"identifier": {
"id": "PZZN-5384-WWHX",
"scheme": "GB-PPON"
},
"name": "Route Sales \u0026 Media Limited",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "WC1X 8NL",
"region": "UKI31",
"streetAddress": "7th Floor Lacon House"
},
"contactPoint": {
"email": "Corporateandtransport@cardiff.gov.uk"
},
"details": {
"scale": "large",
"vcse": false
},
"id": "GB-PPON-PVZZ-4266-HDBG",
"identifier": {
"id": "PVZZ-4266-HDBG",
"scheme": "GB-PPON"
},
"name": "Primesight Limited",
"roles": [
"supplier"
]
},
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "London",
"postalCode": "W1F 9JT",
"region": "UKI32",
"streetAddress": "33 Golden Square"
},
"contactPoint": {
"email": "Corporateandtransport@cardiff.gov.uk"
},
"details": {
"scale": "large",
"vcse": false
},
"id": "GB-PPON-PMNX-4662-JYYH",
"identifier": {
"id": "PMNX-4662-JYYH",
"scheme": "GB-PPON"
},
"name": "Bauer Media Outdoor UK Ltd",
"roles": [
"supplier"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"description": "The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods.\nThis requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023",
"id": "ERFX1008627",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
},
{
"id": "2",
"status": "complete"
},
{
"id": "3",
"status": "complete"
},
{
"id": "4",
"status": "complete"
},
{
"id": "5",
"status": "complete"
},
{
"id": "6",
"status": "complete"
},
{
"id": "7",
"status": "complete"
},
{
"id": "8",
"status": "complete"
},
{
"id": "9",
"status": "complete"
},
{
"id": "10",
"status": "complete"
},
{
"id": "11",
"status": "complete"
},
{
"id": "12",
"status": "complete"
},
{
"id": "13",
"status": "complete"
},
{
"id": "14",
"status": "complete"
},
{
"id": "15",
"status": "complete"
}
],
"procurementMethod": "open",
"procurementMethodDetails": "Below threshold - open competition",
"specialRegime": [
"concession"
],
"status": "complete",
"title": "Large Digital Advertising Screens Concession Contract"
}
}