International & Domestic Marketing Campaigns

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    "description": "About the West Midlands\nThe West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey.\nThe region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool.\nThe West Midlands economy is valued at \u00a377 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England\u2019s only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI).\nIt Starts Here\nThe West Midlands Growth Company (WMGC) launched It Starts Here (ISH) \u2013 a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage. \nDeveloped in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region\u2019s brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place. \nThe campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region\u2019s private sector. \nWMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.",
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        "description": "Domestic Marketing Campaign - WMGC aims to increase awareness of the West Midlands tourism offer to UK audiences and boost the number of overnight visitors.",
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        "description": "International Marketing Campaign - We are seeking to partner with an online publisher that is perceived by our audiences as an authority in travel, tourism, business, and culture, to enhance the credibility of our key messaging and accelerate perceptions, while facilitating more detailed and complex storytelling.",
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    "title": "International \u0026 Domestic Marketing Campaigns",
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