Consumer confidence in drinking water

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    "description": "Research aims\nOne of DWI\u2019s core objectives is to protect and promote public confidence in the quality and safety of drinking water. Recent political, media and environmental pressures have highlighted the need for a robust evidence base to better understand what drives public perception in this space and what DWI\u2019s role should be in communicating risk and assurance.\nThis research will investigate the factors influencing consumer confidence in drinking water in England and Wales, and how DWI\u2019s communications strategy might evolve to effectively support its statutory and non-statutory responsibilities. It will help answer questions such as:\n\u2022 What are the public\u2019s current views on drinking water quality?\n\u2022 What drives or reduces trust in drinking water specifically, independent of broader industry issues?\n\u2022 What role can or should DWI play in informing, reassuring and correcting public narratives?\nBackground\nSurveys by Ofwat and",
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