Buyer Name: Arts University Bournemouth
Buyer Address: 7 Fern Barrow, Wallisdown, Poole, UKK24, BH125HH, United Kingdom
Contact Email: procurement@aub.ac.uk
Buyer Name: Arts University Bournemouth
Buyer Address: 7 Fern Barrow, Wallisdown, Poole, UKK24, BH125HH, United Kingdom
Contact Email: procurement@aub.ac.uk
Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.
No linked documents found for this notice.
Lot 1 Status: complete
Award Title: Digital Advertising Agency Services
{
"awards": [
{
"aboveThreshold": true,
"assessmentSummariesDateSent": "2025-10-30T00:00:00Z",
"contractPeriod": {
"endDate": "2029-01-30T23:59:59Z",
"maxExtentDate": "2031-01-30T23:59:59Z",
"startDate": "2026-01-30T00:00:00Z"
},
"date": "2025-10-30T00:00:00Z",
"documents": [
{
"datePublished": "2025-11-17T10:56:31Z",
"description": "Contract award notice on Find a Tender",
"documentType": "awardNotice",
"format": "text/html",
"id": "074306-2025",
"noticeType": "UK6",
"url": "https://www.find-tender.service.gov.uk/Notice/074306-2025"
}
],
"hasRenewal": true,
"id": "1",
"items": [
{
"additionalClassifications": [
{
"description": "Advertising management services",
"id": "79341200",
"scheme": "CPV"
}
],
"deliveryAddresses": [
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKC"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKD"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKE"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKF"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKG"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKH"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKJ"
},
{
"country": "GB",
"countryName": "United Kingdom",
"region": "UKK"
}
],
"id": "1",
"relatedLot": "1"
}
],
"mainProcurementCategory": "services",
"milestones": [
{
"dueDate": "2025-11-27T23:59:59Z",
"id": "1",
"status": "scheduled",
"type": "futureSignatureDate"
}
],
"relatedLots": [
"1"
],
"renewal": {
"description": "A three-year contract with the option to extend for two additional one-year periods. Extensions will be exercised if AUB considers the supplier\u0027s performance satisfactory and requires additional time to tender for a new service."
},
"standstillPeriod": {
"endDate": "2025-11-26T23:59:59+00:00"
},
"status": "pending",
"suppliers": [
{
"id": "GB-COH-06993551",
"name": "HYBRID NEWS LIMITED"
}
],
"title": "Digital Advertising Agency Services",
"value": {
"amountGross": 1800000,
"currency": "GBP"
}
}
],
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"relatedLot": "1",
"value": 23
},
{
"id": "2",
"measure": "finalStageBids",
"relatedLot": "1",
"value": 4
},
{
"id": "3",
"measure": "smeFinalStageBids",
"relatedLot": "1",
"value": 4
},
{
"id": "4",
"measure": "vcseFinalStageBids",
"relatedLot": "1",
"value": 0
}
]
},
"buyer": {
"id": "GB-PPON-PVCG-5182-VTDJ",
"name": "Arts University Bournemouth"
},
"date": "2025-11-17T10:56:31Z",
"id": "074306-2025",
"initiationType": "tender",
"language": "en",
"ocid": "ocds-h6vhtk-055317",
"parties": [
{
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Poole",
"postalCode": "BH125HH",
"region": "UKK24",
"streetAddress": "7 Fern Barrow, Wallisdown"
},
"contactPoint": {
"email": "procurement@aub.ac.uk"
},
"details": {
"classifications": [
{
"description": "Public authority - sub-central government",
"id": "publicAuthoritySubCentralGovernment",
"scheme": "UK_CA_TYPE"
}
]
},
"id": "GB-PPON-PVCG-5182-VTDJ",
"identifier": {
"id": "PVCG-5182-VTDJ",
"scheme": "GB-PPON"
},
"name": "Arts University Bournemouth",
"roles": [
"buyer"
]
},
{
"additionalIdentifiers": [
{
"id": "PCJL-7563-YRGZ",
"scheme": "GB-PPON"
}
],
"address": {
"country": "GB",
"countryName": "United Kingdom",
"locality": "Bristol",
"postalCode": "BS1 4HX",
"region": "UKK11",
"streetAddress": "46-48 Queen Charlotte Street"
},
"contactPoint": {
"email": "bids@hybrid.co"
},
"details": {
"publicServiceMissionOrganization": false,
"scale": "sme",
"shelteredWorkshop": false,
"url": "http://hybrid.co",
"vcse": false
},
"id": "GB-COH-06993551",
"identifier": {
"id": "06993551",
"scheme": "GB-COH"
},
"name": "HYBRID NEWS LIMITED",
"roles": [
"supplier"
]
}
],
"tag": [
"award",
"contract"
],
"tender": {
"description": "Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are:\nEnhancing brand visibility\nDriving student recruitment across all levels\nEffectively promoting the University\u0027s diverse range of courses and programmes\nAgency / Third-Party Spend:\n\u00a3300,000 \u00d7 3 years + 1 year + 1 year = \u00a31,500,000\nThis amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.",
"id": "ocds-h6vhtk-055317",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"lots": [
{
"id": "1",
"status": "complete"
}
],
"procurementMethod": "selective",
"procurementMethodDetails": "Competitive flexible procedure",
"status": "complete",
"title": "Digital Advertising Agency Services"
}
}