Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB

{
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "date": "2025-11-25T15:27:15Z",
  "id": "076957-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05e897",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "region": "UKG13",
        "streetAddress": "Middlemarch Business Park"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://defra-family.force.com/s/Welcome"
      },
      "id": "GB-PPON-PBHX-8363-MBBV",
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-02-17T23:59:59Z"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "The AHDB representative requirements for the selected markets include, but not limited to:\n\u2022 Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n\u2022 Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers.\n\u2022 Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.\nAs appropriate, work jointly with these contacts to successfully deliver promotional activities .\nInitial 2 year contract with options of 1+1 extensions\nClosing date is NOON 19th Jan 2026.\nEstimated cost \u00a3170k (VAT inclusive) per annum.\ne-Sourcing portal is https://defra-family.force.com/s/Welcome",
    "documents": [
      {
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-11-25T15:27:15Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "076957-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/076957-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2026-01-12T12:00:00Z"
    },
    "hasRecurrence": true,
    "id": "2035-768",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "NL",
            "countryName": "Netherlands",
            "region": "NL"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Quality/Technical 75%\nCost 25%",
              "name": "Technical/Quality \u0026 Price",
              "numbers": [
                {
                  "number": 75.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "25% Price",
              "name": "Price",
              "numbers": [
                {
                  "number": 25.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-03-31T23:59:59+01:00",
          "maxExtentDate": "2030-03-31T23:59:59+01:00",
          "startDate": "2026-04-01T00:00:00+01:00"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "1+1"
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amount": 566666.0,
          "amountGross": 680000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2029-11-01T23:59:59Z"
        }
      ]
    },
    "status": "active",
    "submissionMethodDetails": "https://defra-family.force.com/s/Welcome",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2026-01-19T12:00:00Z"
    },
    "title": "Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB",
    "value": {
      "amount": 566666.0,
      "amountGross": 680000.0,
      "currency": "GBP"
    }
  }
}