RBGKEW1483 Legacy Proposition Development

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    "description": "We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew\u0027s cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. \nThe scope of this project it: \n\u2022 Strategy development and audience insight \n\u2022 Proposition development \n\u2022 Key messages \n\u2022 Case studies \nCreative development, media buying and activation are not part of this brief.",
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    "title": "RBGKEW1483 Legacy Proposition Development"
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