SEO and ASO Services

{
  "awards": [
    {
      "aboveThreshold": true,
      "assessmentSummariesDateSent": "2025-12-02T00:00:00+00:00",
      "contractPeriod": {
        "endDate": "2028-01-04T23:59:59+00:00",
        "maxExtentDate": "2029-01-04T23:59:59+00:00",
        "startDate": "2026-01-05T00:00:00+00:00"
      },
      "date": "2025-12-02T00:00:00+00:00",
      "documents": [
        {
          "datePublished": "2025-12-02T17:21:24Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "079116-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/079116-2025"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "LOT-0001",
          "relatedLot": "LOT-0001"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-12-22T23:59:59+00:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "LOT-0001"
      ],
      "renewal": {
        "description": "The option for an additional 12-month extension, subject to performance."
      },
      "standstillPeriod": {
        "endDate": "2025-12-11T23:59:59+00:00"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-04696821",
          "name": "Oban Multilingual Strategy Limited, trading as Oban International"
        }
      ],
      "title": "Search Engine Optimisation (SEO) and App Store Optimisation (ASO) Services",
      "value": {
        "amount": 450000,
        "amountGross": 540000,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "LOT-0001",
        "value": 13
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "LOT-0001",
        "value": 12
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 12
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-09121572",
    "name": "ORDNANCE SURVEY LIMITED"
  },
  "date": "2025-12-02T17:21:24Z",
  "id": "079116-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0557c4",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "region": "UKJ36",
        "streetAddress": "Explorer House Adanac Drive"
      },
      "contactPoint": {
        "email": "caroline.eadie@os.uk",
        "name": "Caroline Eadie",
        "telephone": "+442380055091"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.os.uk"
      },
      "id": "GB-COH-09121572",
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "name": "ORDNANCE SURVEY LIMITED",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Brighton",
        "postalCode": "BN16SB",
        "region": "UKJ21",
        "streetAddress": "Preston Park House"
      },
      "contactPoint": {
        "email": "chloemckenna@obaninternational.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-COH-04696821",
      "identifier": {
        "id": "04696821",
        "scheme": "GB-COH"
      },
      "name": "Oban Multilingual Strategy Limited, trading as Oban International",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Ordnance Survey (OS) is Great Britain\u2019s National Mapping Service, providing the trusted location data that underpins everyday life. From transport and utilities to housing and logistics, our data supports critical infrastructure, public services, and economic growth. OS also supports the nation getting outside with the award-winning OS Maps app and other OS products, including guidebooks and physical products.\nOS maintains the National Map, a vast database of over 600 million geospatial features, updated 20,000 times a day. Our expertise in location intelligence helps businesses, government, and communities make smarter decisions \u2014 whether planning sustainable cities, managing climate risks, or improving connectivity \u2014 because everything happens somewhere. \nAs part of the Department for Science, Innovation and Technology (DSIT), we are driving the future of geospatial insights, ensuring Britain remains a leader in location data, and enabling a better-connected, more efficient, and resilient nation. \nThis contract has been awarded to Oban Multilingual Strategy Limited to support Ordnance Survey. Oban Multilingual Strategy Limited will deliver an SEO and ASO audit, a Multi-domain SEO and ASO strategy and then provide ongoing SEO services. The contract is for an initial two years (with an optional 12-month extension).\nThis contract value is up to \u00a3450,000. This amount is not guaranteed and will flex depending on the amount.",
    "id": "BS.0513",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "LOT-0001",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "specialRegime": [
      "concession"
    ],
    "status": "complete",
    "title": "SEO and ASO Services"
  }
}