T1170 - Advertising and Marketing

{
  "buyer": {
    "id": "GB-PPON-PQBL-6931-JNGJ",
    "name": "University of Essex"
  },
  "date": "2025-12-08T10:41:19Z",
  "id": "080478-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05dc88",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Colchester",
        "postalCode": "CO4 3SQ",
        "region": "UKH34",
        "streetAddress": "Wivenhoe Park"
      },
      "contactPoint": {
        "email": "procure@essex.ac.uk",
        "name": "Aston Baker"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.essex.ac.uk"
      },
      "id": "GB-PPON-PQBL-6931-JNGJ",
      "identifier": {
        "id": "PQBL-6931-JNGJ",
        "scheme": "GB-PPON"
      },
      "name": "University of Essex",
      "roles": [
        "buyer"
      ]
    }
  ],
  "planning": {
    "noEngagementNoticeRationale": "On the 9th September 2024 we initiated a restricted procurement procedure under public contract regulations 2015 and published a contract notice (2024/S 000-028708) for the same requirement. Unfortunately, following the procurement process the contract was not able to continue in the way we had planned and therefore we are reaching back out to the market and conducting a new process under the procurement act 2023 regulations. However, as the previous process was just over one year ago we feel that the contract notice allowed a wide array of the market to submit interest and we evaluated fifteen supplier SQ submissions so feel we have a good knowledge of the market already but are more than happy for new entrants to also respond to this new tender notice if the requirements fit their services."
  },
  "tag": [
    "tenderUpdate"
  ],
  "tender": {
    "aboveThreshold": true,
    "amendments": [
      {
        "description": "Amended the submission deadline date to 10th December 12.00 2025 due to e-sourcing portal technical issues on 8th December 2025",
        "id": "080478-2025"
      }
    ],
    "awardPeriod": {
      "endDate": "2026-03-30T23:59:59+01:00"
    },
    "description": "The University of Essex runs numerous advertising campaigns each year to attract students to study with us. These are run through the Marketing and Student Recruitment office who are responsible for the University\u0027s student recruitment marketing. Focus of this marketing is across UK and international priority markets, for attracting undergraduate and postgraduate taught students.\nThe appointed agency will work closely with the marketing team at the University of Essex to deliver activity which contributes to our recruitment growth objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual recruitment campaign guidelines.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-12-08T10:41:19Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "080478-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/080478-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-12-01T12:00:00Z"
    },
    "id": "T1170",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKH3"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "ITT Quality evaluation is estimated to utilise 70%\n(ITT Stage weighting subject to change prior to commencement of ITT stage)",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "ITT Price evaluation is estimated to utilise 30%\n(ITT Stage weighting subject to change prior to commencement of ITT stage)",
              "name": "Price",
              "type": "price"
            }
          ],
          "weightingDescription": "PSQ stage will utilise 100% quality evaluation\nITT Quality evaluation is estimated to utilise 70%\nITT Price evaluation is estimated to utilise 30%\n(ITT Stage weighting subject to change prior to commencement of ITT stage)"
        },
        "contractPeriod": {
          "endDate": "2029-09-30T23:59:59+01:00",
          "maxExtentDate": "2033-09-30T23:59:59+01:00",
          "startDate": "2026-10-01T00:00:00+01:00"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "3 year initial contract with 2 optional 24 month extensions available"
        },
        "status": "active",
        "value": {
          "amount": 8333333.33,
          "amountGross": 10000000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "Competitive Flexible Procedure\nPSQ stage with shortlisting\nITT Stage\nPresentation Stage\nNotification of Outcome / Assessment Summary stage\n(Please see associated documentation linked to this procurement for further detail and predicted timelines)"
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "active",
    "submissionMethodDetails": "https://supplierlive.proactisp2p.com/Account/Login",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2025-12-10T12:00:00Z"
    },
    "title": "T1170 - Advertising and Marketing",
    "value": {
      "amount": 8333333.33,
      "amountGross": 10000000,
      "currency": "GBP"
    }
  }
}