← Back to opportunities

CRM email automation tool

Agriculture and Horticulture Development Board

Buyer Contact Info

Buyer Name: Agriculture and Horticulture Development Board

Buyer Address: Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, United Kingdom

Contact Name: Sarah Waters

Contact Email: procurement@ahdb.org.uk

Status
complete
Procedure
direct
Value
60000.0 GBP
Published
10 Dec 2025, 15:35
Deadline
n/a
Contract Start
20 Jan 2026, 00:00
Contract End
19 Jan 2027, 23:59
Category
n/a
CPV
03000000 - Agricultural, farming, fishing, forestry and related products
Region
n/a
Awarded To
Click Dimensions
Official Source
Open Find a Tender

Description

Direct award to extend the existing CRM supplier contract for a further 12 months to ensure continuity of a critical business service while we are waiting for internal positions to be filled. The supplier provides essential CRM services that support key business functions and customer engagement. There is insufficient time and capacity to conduct a new procurement process, and a change in supplier at this stage would risk disruption to critical CRM operations.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Lot 1 SME Suitable: Yes

Awards

Award Title: CRM email automation tool

Raw Notice JSON

Expand raw payload 
{
  "awards": [
    {
      "aboveThreshold": false,
      "contractPeriod": {
        "endDate": "2027-01-19T23:59:59Z",
        "startDate": "2026-01-20T00:00:00Z"
      },
      "documents": [
        {
          "datePublished": "2025-12-10T15:35:39Z",
          "description": "Transparency notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "081610-2025",
          "noticeType": "UK5",
          "url": "https://www.find-tender.service.gov.uk/Notice/081610-2025"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Agricultural, farming, fishing, forestry and related products",
              "id": "03000000",
              "scheme": "CPV"
            },
            {
              "description": "IT services: consulting, software development, Internet and support",
              "id": "72000000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-12-10T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-FTS-168793",
          "name": "Click Dimensions"
        }
      ],
      "title": "CRM email automation tool",
      "value": {
        "amount": 60000,
        "amountGross": 72000,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "Agriculture and Horticulture Development Board"
  },
  "date": "2025-12-10T15:35:39Z",
  "id": "081610-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05f2fd",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "region": "UKG13",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.ahdb.org.uk"
      },
      "id": "GB-PPON-PBHX-8363-MBBV",
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "name": "Agriculture and Horticulture Development Board",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "XX",
        "postalCode": "CV3 4SU",
        "region": "UKG13",
        "streetAddress": "XXX"
      },
      "contactPoint": {
        "email": "sales@clickdimensions.com"
      },
      "details": {
        "scale": "sme",
        "url": "https://clickdimensions.com/contact/?",
        "vcse": false
      },
      "id": "GB-FTS-168793",
      "name": "Click Dimensions",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "Direct award to extend the existing CRM supplier contract for a further 12 months to ensure continuity of a critical business service while we are waiting for internal positions to be filled. The supplier provides essential CRM services that support key business functions and customer engagement.\nThere is insufficient time and capacity to conduct a new\nprocurement process, and a change in supplier at this stage would risk disruption to critical CRM operations.",
    "id": "STA10256",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete",
        "suitability": {
          "sme": true
        }
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition",
    "status": "complete",
    "title": "CRM email automation tool"
  }
}