BFI Player CRO Services

{
  "awards": [
    {
      "aboveThreshold": false,
      "contractPeriod": {
        "endDate": "2027-02-01T23:59:59+00:00",
        "startDate": "2026-02-02T00:00:00+00:00"
      },
      "date": "2025-10-14T00:00:00+01:00",
      "documents": [
        {
          "datePublished": "2025-12-12T09:58:26Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "082309-2025",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/082309-2025"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Systems consultancy services",
              "id": "72246000",
              "scheme": "CPV"
            },
            {
              "description": "Software consultancy services",
              "id": "72266000",
              "scheme": "CPV"
            },
            {
              "description": "Computer-related professional services",
              "id": "72590000",
              "scheme": "CPV"
            },
            {
              "description": "Computer support and consultancy services",
              "id": "72600000",
              "scheme": "CPV"
            },
            {
              "description": "Computer audit services",
              "id": "72810000",
              "scheme": "CPV"
            },
            {
              "description": "Computer testing services",
              "id": "72820000",
              "scheme": "CPV"
            }
          ],
          "id": "LOT-0001",
          "relatedLot": "LOT-0001"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-12-15T23:59:59+00:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "LOT-0001"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03975096",
          "name": "REO DIGITAL LIMITED"
        }
      ],
      "title": "BFI Player CRO Services",
      "value": {
        "amount": 50000.0,
        "amountGross": 60000.0,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-CHC-287780",
    "name": "British Film Institute"
  },
  "date": "2025-12-12T09:58:26Z",
  "id": "082309-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-052a44",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "LONDON",
        "postalCode": "W1T 1LN",
        "region": "UKI31",
        "streetAddress": "21 STEPHEN STREET"
      },
      "contactPoint": {
        "email": "graham.bellas@bfi.org.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-CHC-287780",
      "identifier": {
        "id": "287780",
        "scheme": "GB-CHC"
      },
      "name": "British Film Institute",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 7SJ",
        "region": "UKI45",
        "streetAddress": "China Works, 100 Black Prince Road"
      },
      "contactPoint": {
        "email": "simon.gripton@reodigital.com"
      },
      "details": {
        "scale": "sme",
        "vcse": false
      },
      "id": "GB-COH-03975096",
      "identifier": {
        "id": "03975096",
        "scheme": "GB-COH"
      },
      "name": "REO DIGITAL LIMITED",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "BFI Player\u2019s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.\nWe are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.",
    "id": "2025/436",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "LOT-0001",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "status": "complete",
    "title": "BFI Player CRO Services"
  }
}