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Audience Segmentation Refresh UID 120

Historic England

Buyer Contact Info

Buyer Name: Historic England

Buyer Address: The Engine House, Swindon, UKK14, SN22EH, United Kingdom

Contact Name: Jagger Biggs

Contact Email: procurement-he@historicengland.org.uk

Status
active
Procedure
open
Value
30000.0 GBP
Gross: 36000 GBP
Published
15 Dec 2025, 14:34
Deadline
16 Jan 2026, 09:30
Contract Start
n/a
Contract End
n/a
Category
services
CPV
79310000 - Market research services
Region
n/a
Awarded To
n/a
Official Source
Open Find a Tender

Description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

Linked Documents

No linked documents found for this notice.

Opportunity Context

More Information Links

External Link: https://www.find-tender.service.gov.uk/Notice/082957-2025

Link Description: Tender notice on Find a Tender

Lots

Lot 1 Status: active

Lot 1 Value: AED 30,000

Lot 1 Value (Gross): AED 36,000

Lot 1 Contract Start: 2026-01-26T00:00:00+00:00

Lot 1 Contract End: 2026-03-31T23:59:59+01:00

Documents

Document Description: Tender notice on Find a Tender

Raw Notice JSON

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