Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

{
  "awards": [
    {
      "contractPeriod": {
        "endDate": "2026-03-31T23:59:59+01:00",
        "startDate": "2025-04-01T00:00:00+01:00"
      },
      "date": "2025-02-28T00:00:00Z",
      "datePublished": "2025-03-03T08:54:48Z",
      "documents": [
        {
          "datePublished": "2025-03-03T08:54:48Z",
          "description": "Awarded contract notice on Contracts Finder",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "1",
          "language": "en",
          "url": "https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b"
        }
      ],
      "id": "ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-CFS-311342",
          "name": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,"
        }
      ],
      "value": {
        "amount": 850000,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-GOR-D7",
    "name": "DEPARTMENT FOR ENVIRONMENT FOOD \u0026 RURAL AFFAIRS"
  },
  "date": "2025-03-03T08:54:49Z",
  "id": "149041cc-2756-4806-aa2c-4e794c6a5a7b-831268",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97",
  "parties": [
    {
      "address": {
        "countryName": "England",
        "locality": "Coventry",
        "postalCode": "CV3 4PE",
        "streetAddress": "AHDB, Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Procurement Team"
      },
      "id": "GB-GOR-D7",
      "identifier": {
        "id": "D7",
        "legalName": "DEPARTMENT FOR ENVIRONMENT FOOD \u0026 RURAL AFFAIRS",
        "scheme": "GB-GOR"
      },
      "name": "DEPARTMENT FOR ENVIRONMENT FOOD \u0026 RURAL AFFAIRS",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "streetAddress": "UK"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-CFS-311342",
      "identifier": {
        "legalName": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,"
      },
      "name": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award"
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  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "contractPeriod": {
      "endDate": "2026-03-31T23:59:59+01:00",
      "startDate": "2025-04-01T00:00:00+01:00"
    },
    "description": "To promote AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week \u0026 positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing:\r\ninclude: \u003e Recipe static and tear off leaflets, aisle fins and flags \u0026 other in fixture promotion\u003e Digital promotion\r\nmechanics (banners, featured product space, digital ads)\u003e retailer magazine advertorials\u003e On pack stickers.\r\nThere is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.",
    "id": "STA10206",
    "items": [
      {
        "deliveryAddresses": [
          {
            "countryName": "United Kingdom"
          }
        ],
        "id": "1"
      }
    ],
    "mainProcurementCategory": "services",
    "minValue": {
      "amount": 840000,
      "currency": "GBP"
    },
    "procurementMethod": "limited",
    "procurementMethodDetails": "Negotiated procedure without prior publication (above threshold)",
    "status": "complete",
    "suitability": {
      "sme": false,
      "vcse": false
    },
    "tenderPeriod": {
      "endDate": "2025-02-27T12:00:00Z"
    },
    "title": "Promote AHDB Consumer marketing campaigns \u0026 key consumer messages at consumer point of purchase.",
    "value": {
      "amount": 850000,
      "currency": "GBP"
    }
  }
}